Business cards continue to be a valuable tool in your business tool kit. They let you quickly share your details and provide a lasting reminder of your business and brand. These days there are many elements that can be used to create a point of difference for you and your business card.
QR (Quick Response) Codes are ideal when you want to link people to more detail about your company. As well as keeping all your information relevant and up-to-date it can also show that you’re up with the latest technological trends.
Never underestimate the power of white space. Not only is it very effective from a design perspective, it’s also useful if someone wants to write something on the card you give them some additional information to remember you by.
While you may initially shudder at the idea of putting your photo on your business card, think about the times when it could come in handy. If you’re someone who attends a lot of conferences, for example, you need something to help you stand out from the crowd. Your prospects will leave with an abundance of business cards and it’s difficult to remember who is who. A small head and shoulder shot will make you instantly recognisable when the pile of business cards is revisited and you could find yourself receiving a call before you know it.
Special Paper Stock
If you want to make a great first impression with your business card then it’s worth thinking about the paper stock your card is printed on. Think about how your business card will feel in someone’s hand and the image that portrays for your business. A quality paper stock can speak volumes about your business and brand.
Giving your business card that special finishing touch can really give your design (and business) a boost. Die-cutting can be used to add a unique edge, sport varnishing can create a special effect to make areas stand out or a high gloss laminate finish can project a polished and professional image.
If you’re looking for some help to create a business card design that can make a powerful impact speak to the team at Kwik Kopy.