How do you choose between a standard business card size or custom business card size for your organisation?
What Size Is A Call Card?
Creating the perfect card to reflect your brand and products is no easy task. You must consider the style, imagery, font, colours, layout and content.
The Australian business card standard size is 90 mm wide by 55 mm high or 1075 x 650 pixels.
So, is there a choice, or should you always choose the industry standard business card size? Is there a reason why nearly every card has the same size and shape or is this just a design choice that designers sometimes overlook?
Business Card Size Specifications And Dimensions
While there is no concrete rule about business card sizes, in Australia, these are generally printed as 90 mm wide by 55 mm in height. This size allows important information to be easily read and means the card will conveniently fit in standard wallets and holders.
But what if you aren’t after a standard size?
Custom Business Card Size Requests
Custom Business Card Size RequestsAt Kwik Kopy, we are more than ready to accommodate whatever special request you may have regarding the size and shape of your cards. We can produce square cards, micro/small ones, and cards with rounded corners or custom shapes. If you have an idea for a stellar specialty card, shoot us a message — we’re more than willing to provide what you need.
DIY Card Design And Set Up for Your Business
If you are designing your card yourself, we have a few tips to make the job easier (and to ensure you get a professional print finish).
Optimise Your Card’s Space
With so little space, designing cards to fit all your content can take time and effort. How do you include everything your company stands for on a card that you can slip into the palm of your hand?
The answer is that you don’t, and you don’t need to. It isn’t your company’s profile or business whitepaper. It’s your handshake, smile and professional (or mischievous wink) to get prospects interested to learn more about your business or product. Check out this fantastic article on white space and print design.
Remember Readability
Don’t fool yourself into thinking that an eclectic and flashy design is all you need to get eyes to stick on your card. While you may get points for creativity, if you have failed to introduce your business properly, it hasn’t done its job.
Instead, keep it simple: make sure it’s readable. Prioritise important information. If one thing needs to be made clear, it’s what you and your business do.
Keep in Mind the Borders
Borders are always an important (but sometimes overlooked) subject when designing professional company cards. Some designers need to remember borders completely, which is problematic: the closer your content is to the border, the likelier you might have issues printing some of your cards. Important contact information getting cut off is the last thing you need!
When it comes to borders, stay smart and play by the numbers. Avoid placing any text on the 3.175 mm margin around your call card. Or, if in doubt, contact our expert printers at Kwik Kopy!
Value the White Space
Many businesses fail to understand the value of the white space in your card, and it’s understandable. Unless you work as a designer, you might be trained to see space and think of that as laziness or a missed opportunity. That’s how you end up with an overcrowded and confusing calling card.
Always think about your white space. The white space or negative space is critical to the design of your card. White space emphasises the portions of the card with design or text. Without enough white space, there is no emphasis.
How to Make a Business Card Size in Word
To create a standard business card size in Microsoft Word, open a new document and select “File” > “Page Setup.” Under “Width,” set the measurement to 3.5 inches, and under “Height,” set the measurement to 2 inches. Click “OK” to save your changes. Then, insert your text and graphics into the document using the tools available in Word. When you’re finished, print your document using a high-quality printer for the best results. Alternatively, you can take your design to a print shop and have professional-grade call cards produced.
No matter what size you choose, remember that the goal of your card is to convey important information about you or your company concisely. The most important elements of any calling card are the contact details, including name, job title, phone number and email address.
If you have the space, include a brief description of your business or a link to your website. Keep any extra text short and use high-quality graphics to create an eye-catching design that will help your card stand out.
How to Print the Right Business Card Size
To print the right size card, simply follow these easy steps:
- You need to know the dimensions you want for your card. Then, use these measurements to set the printer margins and choose a paper size that will create a finished card the correct size. You may need to experiment with different paper sizes until you find the right one. Also, ensure your images and texts fit in the card’s margins before printing.
- Check the print settings for resolution and colour accuracy, as well as any other specific options your printer offers. With these steps completed, you can be sure your finished card will be a perfect size.
- Once you have the correct settings, printing your card is as simple as selecting it from your documents folder or desktop and pressing “Print.” Depending on your printer, you may also have additional features such as double-sided printing or automatic cutting of cards that can make things even faster and more efficient. After the card has finished printing, you can embellish it with craft materials or leave it as is for a simple yet professional look.
But to make it easier for you, you can contact Kwik Kopy, and we’ll be happy to print your call card no matter what size business card you want.
Need Help With Your Design?
Need Help With Your Design?Designing an effective call card can be challenging but leaving the task to our Kwik Kopy graphic designers means your card will print beautifully every time. We will ensure your company cards match your branding and convey all the essential information you need to get across to your prospective customers.
Picked Your Business Card Size And Ready To Print?
Kwik Kopy has been printing all business card sizes in Australia for the last 35 years. We know how to ensure your cards get noticed — get a quote today to start the process.
If you want to discuss your project, call a Kwik Kopy Centre near your or email us. At Kwik Kopy, we’re always ready to hear your ideas.
