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Marketing Ideas

Marketing ideas, promotional products, corporate gift creative and marketing service advice from Kwik Kopy printing. View our marketing blog for the latest news and trends in marketing, strategy and planning for small to medium business.

Planning events and conferences

4 Steps to Planning Your Next Event

14-08-2018

Every day businesses are looking for ways to …
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woman on the phone following up customers

How to effectively follow up on your direct mail campaigns

27-02-2018

Direct mail campaigns are more effective when you follow up your customers using these 4 methods.

opening direct mail envelope

Creating Engagement With Direct Mail

19-02-2018

Make sure your next direct mail campaign is a success by including these 6 tips.

woman holding tablet showing various marketing strategies

The 5 Biggest Marketing Trends for 2018

02-02-2018

Make sure your business takes note of these 5 marketing trends set to be big in 2018.

woman leaning on shop front counter

3 Ways to Promote Your Business in the New Year

12-01-2018

A new year also means your business needs new marketing ideas, take note of these 3 tips to promote your business.

printed card vs ecards

Christmas eCards vs. Printed Cards

24-11-2017

Christmas is a great time to show your customers that you value their business by sending them a card. Read our tips to help you decide whether printed cards or eCards are best for your business.

Harvey Nicholls Publicis Singapore Quality Street Christmas Advert

10 Christmas Adverts Guaranteed to Inspire You

17-11-2017

Christmas is the perfect time to get creative with your business marketing. We’ve done the hard work for you and found our favourite Christmas ads to get you inspired.

stacked catalogues on desk next to coffee cup

5 Keys to Successful Catalogue Marketing

30-10-2017

With so much attention on online marketing sometimes we overlook effective offline methods which are just as important. Here are our 5 best catalogue marketing practices.

girl looking at letter besides mailboxes

How Unaddressed Mail Can Benefit Your Business

28-09-2017

Generic unaddressed mail allows you to get your message across to a wide range of audiences, which help build and strengthen your brand. We share our 5 top reasons how unaddressed mail can start benefiting your business today.

Social media marketing

The Benefits of Integrating Online and Offline Marketing

26-06-2017

To achieve the best results for your business, it requires a balance between both online and offline marketing campaigns and collateral.

Direct mail marketing feature

5 Ways Direct Mail Campaigns Help Your Business

17-05-2017

Direct Mail is an effective and economical way to reach out to customers and potential prospects. Especially in the world of digital something tangible can go a long way in benefiting your business.

PR trends

6 PR Trends that Will Boost Your Business

26-04-2017

There are so many ways Public Relations (PR) can help your business tell its story and engage your target audience. Following these 6 PR trends is a great way to get you started.

Choosing the right font

How to pick the right font

10-04-2017

Different fonts imply different impressions. So when it comes to your business it is important to choose a font well suited for the message of your brand.

Candle design marketing campaign

3 Bizarre Marketing Campaigns that Actually Worked

29-03-2017

It can be hard for small business marketing campaigns to stand out in today’s competitive market, which is why sometimes businesses need to think outside the box.

Facebook printed books

Creating new connections with print: Print Case Study

13-03-2017

Facebook and other tech companies know that print communications are an essential part of the marketing mix. Add an aspect of personalisation into your print marketing, and you’re likely to see even better engagement with your customers. We look at two case studies from Facebook and Myer.

Writing a marketing brief

5 Simple Steps to Writing a Killer Marketing Brief

27-02-2017

No business is complete without a proper marketing brief in place. An effective marketing brief can help businesses deliver their marketing campaigns and collaterals on time and on budget.
We broke it down into 5 simple steps, how you can write a killer marketing brief today.

With compliments staionery idea

What Are With Compliments Slips And Do You Still Need Them?

11-02-2017

When was the last time you received a …
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Logo examples: Premier League and WWF

Best Logo Trends for 2017

10-02-2017

Every business needs a good logo that can help capture audience attention and inform people of what their brand stands for. We’ve rounded up the hottest logo trends set to be big this year.

Video marketing strategy featured

Exciting 2017 Marketing Trends Your Business

24-01-2017

Incorporating the latest marketing trends helps your business reach consumers in the most effective ways and keeps you ahead of the competition. Heres 3 marketing trends set to be big this year.

Flip print direct mail

7 Innovative Marketing Pieces Guaranteed to Inspire You

17-01-2017

A good marketing campaign will teach people about a companies brand and its products and services. But with so many campaigns out there already, to really stand out from the competition you also need to tie in creativity to really capture peoples attention.

Business strategy customer service featured

5 Ways to Add a Personal Touch to Increase Customer Loyalty

22-12-2016

Adding a personal touch is a cost effective way to show customers you care and value them. By doing so you can do wonders for increasing your customer loyalty, acquisition and retention. We run through 5 easy ways how you can connect with your customers to achieve increased customer loyalty today.

Gifts for your clients

6 Useful Promotional Gifts Your Clients Will Love You For

14-12-2016

Well thought out gift ideas can really make lasting impressions on your clients to help remind people of your brand and show customers your appreciation. If you’re in need of ideas for your next client gifts, especially with Christmas just around the corner, let us inspire you with these 6 ideas.

Promotional product range

4 Best Promotional Product Trends You Need to Know

28-11-2016

Promotional Products have enormous benefits to your business, from strengthening your customer relationships to helping create and shape your brand image. We’ve picked our 4 favourite promotional product trends which you can start incorporating into your marketing strategy.

Christmas seasonal marketing campaign

5 Valuable Seasonal Marketing Tips – and why it matters to your Business Success

20-10-2016

Seasonal marketing gives businesses the perfect opportunity to …
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Branded promotional product range

5 reasons to include seasonal promotional products this Christmas

17-10-2016

Seasonal Promotional Products Get Your Brand Noticed
Seasonal …
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Kwik Kopy Christmas cards 2016

Why You Shouldn’t Forget Christmas Cards

The festive season is about spreading some cheer and a Christmas card is a chance to show clients just how much you value their business and thank them for their loyalty – not to mention the fact it’s a great way to promote your brand. But don’t just limit yourself to sending Christmas cards to customers alone, as you can also send them to your suppliers and prospects too.

Creating a repeat customer

How to Create a Repeat Customer: 4 Ways to Increase Sales

16-05-2016

If you want customers to continue walking through …
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Print marketing for online

Why Print Marketing Is Vital For Online Success

24-02-2016

These days almost all businesses have a strong …
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Guide to improving local search ranking

Basic Guide to Local SEO

22-02-2016

Optimising for Local SEO may sound daunting but …
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Marketing Strategy in 2016

Marketing for 2016

11-02-2016

It’s important to have a marketing plan …
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How to optimise website to turn visitors into customers

Simple ways to turn visitors into customers

26-10-2015

If you’re a small business that has spent time and money on a great web design that’s Google friendly and attracting the right people, the next logical step is to convert your site visitors into paying customers. Here’s how…

brand building email signature

The Most Useful Branding Tool is Also the Least Utilised

17-09-2015

Email is something we take for granted every day, but what if we were to tell you that this frequently used communication tool could also be one of the most useful branding tools you can use for your business. You see your email signature provides the perfect opportunity to raise brand awareness but more often than not businesses forget to make the most of its value. Here are some tips to help you put your email signature to work for your brand.

Tell your brand story

Powerful Branding Strategies for Businesses Big and Small

15-09-2015

Brand building is an important part of your company’s overall success no matter if your business is big or small. Let’s take a closer look at some of the more powerful branding strategies that have been known to work.

Social media engagement

Ways to Increase Customer Engagement Using Social Media

30-07-2015

Here are some ways to help give customer engagement a boost when using social media.

Share tweet like

How to Build an Effective Social Media Publishing Schedule

28-07-2015

A social media presence is a must for any business. Here are a few tips to help make publishing on social media as easy as possible.

Apps to save you time

5 Top Social Media Marketing Apps to Save You Time

09-07-2015

We’ve compiled a list of apps that we think can save you time and help make your social media marketing efforts more efficient.

Using social proof

How to Use Social Proof on your Website

07-07-2015

Using social proof on your business website is a great way to help build up your target market’s trust in your product or service.

Using print to connect with customers

Reconnecting With Valued Customers With Kwik Kopy

03-07-2015

While we all try and avoid it, losing touch with customers over time is common in a busy business environment. Whether it’s through lack of communication, innovation or simply an oversight, losing valuable customer relationships can be a costly process. This blog will highlight the Top 3 tips for reconnecting with your customers who, over time, may have fallen out of touch.

Updating your marketing material

3 Tips for Updating Your Marketing Material

17-06-2015

If you’re heading into the new financial year with the same marketing materials you’ve been using for a while then now could be a good time to consider a change.

Use postcards in your marketing

Do You Still Use Postcards?

15-06-2015

In a world of all things digital, it can be easy to forget about the tried and tested print marketing options that get great results for businesses time and time again. Postcards can be used to promote any marketing idea or campaign and as you don’t require an envelope or packaging, the recipient can immediately see your offer and your business gets to make an immediate impression.
Let’s take a look at some of the top benefits of using postcards and why they continue to be one of the most cost-effective forms of targeted marketing out there.

Personalised notepad branding

Benefits of Personalised Notepads

09-06-2015

Personalised notepads are an effective way to keep your brand top of mind with customers and prospects. Here are some of the top benefits of investing in personalised notepads for your business.

Using printed materials for instore event success

How To Use Printed Material To Make Your In-Store Event A Success

04-06-2015

There’s much more to events than decorations & catering. Using printed material effectively can go a long way to making your next event a business success!

Postcards for promoting business

How To Use Postcards To Promote Your Business

29-05-2015

When you think of postcards what do you think of? Holidays? Travelling? Long-distance friends or family? Or do you think of work…?

Direct marketing benefits

Make the Most of Direct Marketing

25-05-2015

Direct marketing is all about promoting your products and services to customers and prospects by making direct contact with them.

When to use promotional products in marketing

When to Use Promotional Products in Your Marketing

19-05-2015

Promotional products give you the chance to be creative and provide you with extended brand exposure in your marketing.

Promotional materials outdoors

Out-Of-The-Box Promotional Material Ideas

15-05-2015

Promotional material can help your business stand out from the crowd. This blog will give you interesting ideas and help you start thinking out of the box.

How to create engaging infographics

6 Tips for Creating Engaging Infographics

11-05-2015

If you want to increase the chances of your infographics enjoying online success then they need to include the following elements.

Exceed customer expectations

Top 5 Ways to Exceed Customer Expectations

08-04-2015

Exceeding customer expectations is a great way to build brand loyalty and repeat business. But it’s not about telling people how great you are…

Amazing marketing collateral

Tips for Designing Amazing Marketing Collateral

26-03-2015

If you want to build brand loyalty and repeat customers then you can’t go past great marketing collateral to raise the profile of your business.

Professional letterhead

How to Create Professional Letterhead

23-03-2015

Creating a professional letterhead is a great way to further your corporate branding. Use our tips to get started!

Easter marketing ideas

Creative Easter Marketing Ideas

17-03-2015

The holidays are a great way to connect with your customers – and Easter is no exception. Not sure where to start? Check out our marketing ideas!

Branding basics

Branding Basics – What To Consider When Branding Your Business

13-03-2015

Branding is the cornerstone of any business. And by business we mean multi-national multi-billion dollar organisations right through to early start-ups running out of an upstairs bedroom.

Printed catalogue

Marketing Your Business With A Printed Catalogue

11-03-2015

Sometimes it’s easy to get so caught up in the glare of the computer screen that we can forget to consider the tried and true (offline!) methods of business advertising.

Effective marketing campaigns

How To Create An Effective Marketing Campaign

10-03-2015

With so many options to market your business, it’s easy to see why it’s overwhelming. Use these tips to maximise the effectiveness of your marketing campaigns.

Awesome video content

5 Tips For Creating Awesome Video Content

09-03-2015

Any small business can create quality video content that will engage the audience and help you reach customers and prospects – you just need to know how.

Effective email marketing

Tips For Effective Email Marketing

04-03-2015

An effective email marketing campaign helps you nurture your existing contacts to grow your business as well as increase your database of prospects.

Copywriting made simple

Tips to Simplify your Business Copywriting

19-02-2015

Albert Einstein once said that if you can’t explain it simply, you don’t understand it well enough – and that thought certainly applies today when it comes to your copywriting.

Footy fixture cards

Kick Off the Year with Footy Fixture Cards

29-01-2015

Australians love their ‘footy’ and eagerly await the …
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Rebrand your business

Do You Need to Rebrand Your Business?

22-01-2015

Everything about your brand should help communicate who …
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Brand in Business Stationery

Business Stationery and your Brand

19-01-2015

Business stationery provides a great opportunity to showcase …
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Refresh your brand

Simple Ways to Refresh Your Brand for the New Year

06-01-2015

2015 is upon us and you’d be …
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Creative Christmas ads

Top Creative Christmas Ads

18-12-2014

Tis the season… to be inspired by creative …
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Business survival tips for christmas

Top 5 Business Survival Tips for Christmas

17-12-2014

Running a business can be a challenge at …
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Christmas marketing campaigns

Awesome Christmas Marketing Campaigns

16-12-2014

This time of year provides the ideal theme …
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Facebook social media

Ideas for your Facebook Christmas Campaign

10-12-2014

Do you like to spread a bit of …
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Social media for the holidays

Social Media Marketing Ideas for the Holiday Season

09-12-2014

Social media is a great way to reach …
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Festive eCards

Top Tips for Sending Festive eCards

04-12-2014

‘Tis the season – for your business to send …
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Holiday marketing ideas

Holiday Marketing Ideas for Small Businesses

03-12-2014

In just a few weeks, Santa will be …
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Famous marketing campaigns

5 Famous Marketing Campaigns To Aspire To

28-11-2014

Have you ever caught yourself humming a catchy …
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Small business marketing ideas

Small Business Marketing Ideas

24-11-2014

As a small business, the more you are …
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Window decal printing

5 Uses of Window Decals

17-11-2014

A window decal is a cost-effective way …
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New Guerrilla marketing - great white shark

Why Going Viral is the New Guerrilla Marketing

14-11-2014

Picture this. You’re walking through a shopping …
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Holiday season design

Preparing Your Marketing Strategy for the Holiday Season

12-11-2014

Tis the season! With Christmas just around the …
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Christmas cards

Christmas Cards – Dos and Don’ts

06-11-2014

Sending a card can be great for business …
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Formula billboard advertising

More Creative Billboard Advertising Ideas

29-10-2014

Creative billboard advertising is an effective way to …
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5 Big Brand Content Marketing Campaigns You Can Learn From

03-10-2014

Low on budgeting bucks but big on business …
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b2b Marketing trend ideas

B2B Marketing Trends For 2015

13-08-2014

With the new financial year well under way …
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Creating a social media buzz

Must Have Digital Skills For SME Marketers

16-07-2014

It’s no secret that customers and prospects …
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Marketing Strategies for small business

4 Strategies to Make Your Small Business Marketing More Relevant

07-07-2014

Relevancy. It’s the buzz word which keeps …
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QR codes explained for business

QR Codes Explained

02-07-2014

QR Codes have practically unlimited uses and if …
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5 star recommendations

Using Customer Recommendations to Grow Your Business

23-06-2014

A customer recommendation can help fast track awareness..

Email and celebrity endorsements

How to Boost Your Email Click-Through Rates

17-06-2014

In our time poor world, it can be …
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The Evolution of Celebrity Endorsements

16-06-2014

Using a celebrity to endorse a product in …
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Effective Social Media Campaigns

13-06-2014

These days, social media is an essential component …
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Customer loyalty

Customer Loyalty & Brand Advocates for Small Business

28-05-2014

Customer loyalty is the gold star in the …
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How to get sales and marketing to work together

How to Get Sales and Marketing to Work Together

20-05-2014

Once upon a time there was a king …
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How to Make the Most of Your Business Network

14-05-2014

A large part of business success can be …
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How and Why You Should Conduct a Brand Audit

12-05-2014

Most business owners will experience ups and downs …
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Business Marketing: White Papers

09-05-2014

As content marketing continues to enjoy its rise …
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Word of Mouth Advertising

07-05-2014

Creating a effective marketing strategy for your small …
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Are Customer Loyalty Schemes Still Worth It?

22-04-2014

How often have you found yourself paying for …
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Product Placement

16-04-2014

With online streaming and the ability to ‘pause …
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Easter Marketing Ideas – Hop to it!

10-04-2014

Did you know that Australians spent $157 million …
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6 Promotional Strategies For Small Business

07-04-2014

If you’re serious about getting your brand …
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The Benefits of Using a Call Centre

03-04-2014

If you’ve ever been desperate to speak …
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Database Cleansing 101

01-04-2014

Your database is one of your most valuable …
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Running Successful Business Competitions

31-03-2014

Competitions can be a fun way to promote …
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Customer Retention Strategies for Small Business

24-03-2014

Finding new customers can be a time consuming …
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The Importance of Personalised Business Stationery

19-03-2014

When you’re starting a small business, business …
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Building Your B2B Marketing Database

18-03-2014

When it comes to B2B, your most important …
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Tips To Help You Get Started on Your Brand Strategy

17-03-2014

There is a big misconception in the business …
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Buyer personas

How to Develop a Buyer Persona in 6 Simple Steps

06-03-2014

We all know that selling fish to a …
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Selecting the Right Promotional Products For Your Business

04-03-2014

Just as the colour of your logo and …
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Infographic

Incorporating Image-Centric Content into Your Marketing

24-02-2014

These days, customers are getting hit with an …
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Make Your Mark This Footy Season

14-02-2014

The countdown is on for the footy season …
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USB Sticks - Why They Are a Great Choice for Your Business

USB Sticks – Why They Are a Great Choice for Your Business

11-02-2014

When it comes to promotional products, there are …
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Email Marketing Success

20-01-2014

Email marketing is a great way to capture …
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Why Offline Marketing Still Works

09-12-2013

An effective offline marketing campaign uses tactile marketing …
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Personalisation is good for business

Why Personalisation is Good for Business

27-11-2013

Variable printing, also known as variable data printing …
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Customer loyalty

Effective Ways to Thank Customers for their Loyalty

22-11-2013

The silly season is upon us. Only a …
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Christmas cards and calendars

Christmas Cards & Calendars

15-11-2013

The festive season is a great time to …
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Marketing Goals vs. Marketing Objectives

11-11-2013

Isn’t it always typical to have a …
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Setting your brand apart with great design

Setting your brand apart

09-10-2013

You want great results for your business and …
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Winning goals for your small business

Winning goals for your small business

Sports sponsorship can be a fantastic way to …
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Is direct mail marketing still relevant?

04-09-2013

In a word – ABSOLUTELY! In our increasingly digital …
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Creating Personalised Stationery for Your Business

15-08-2013

Perfect for the budget conscious business owner, personalised business stationery is a simple way to increase brand awareness without breaking the bank.

Why branding is one of your most important marketing activities

22-07-2013

Establishing brand identity is a crucial element in …
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5 ways to incorporate offline marketing for a successful business

19-07-2013

In today’s marketplace, with so many businesses …
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Are you ready to start a small business?

15-07-2013

When you’re starting a small business, help …
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Small business branding tips that won’t break the bank

26-06-2013

Running a small business is tough – and marketing …
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Designing promotions on a fixed budget

20-06-2013

The most common question that people ask when …
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Branding and your business

18-06-2013

Creating the right brand identity for your business …
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Promotional merchandise – getting the most bang for your buck

12-06-2013

The biggest driver for using branded promotions is …
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Logo Design that works in all places

06-06-2013

Here’s why simple logo design is best …
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Designing Strategies for Small Business Brands

05-06-2013

The internet is filled with competitive businesses. The …
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Facebook for small business

3 Ways Small Business Can Use Facebook

21-05-2013

Most business owners are challenged at the best …
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Easter Marketing for your Small Business

25-03-2013

With Easter just around the corner, now is …
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5 Reasons why you need to build your business online

31-01-2013

If you already have a website then you …
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Postcards printing

Please send a postcard!

13-08-2012

The art of sending postcards is almost as …
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Guerilla marketing ideas

Guerilla marketing

12-08-2012

While the concept of guerrilla marketing sounds like …
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Printing in a Digital World

Printing’s place in the digital world

27-06-2012

With emails, iPhones and eBay ruling our lives …
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Always something there to remind me

Promotional Giveaways: Always something there to remind me

The lyrics of a 1960s Dionne Warwick hit …
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Christmas cards

Stand out from the crowd this Christmas

22-09-2011

While there is something truly special about sending …
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Printing and photocopying

5 good ideas for offline marketing

10-06-2011

Online marketing is almost a given in this …
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Effective Promotional products

How to promote by giving back

03-05-2011

Savvy retailers understand that customers can be fickle …
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Successful Product Launches

5 steps for a successful product launch

If you’re planning a product launch, you …
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Benefits of a B2B Franchise

Why business stationery is still essential

04-04-2011

The words “business stationery” lead most people to …
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Marketing Audit

Marketing Audit for your Small Business

Every business wants the same thing: for customers …
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Newsletters

A tutorial on Printed newsletters

31-12-2010

Achieving constant brand visibility is often a tough …
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Christmas cards

Christmas cards with personality

07-12-2010

Christmas cards put a smile on everyone’s …
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Corporate gifts

Kwik Kopy’s guide to Christmas corporate gift-giving

03-12-2010

Used strategically, giving corporate gifts to clients and …
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AFL Cards

Get famous in just one footy season

02-12-2010

Aussies love their sport, especially their footy. This …
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Calendar printing

Printing custom calendars

09-11-2010

Printing a custom calendar to promote your business …
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Email marketing

Blast your sales this spending season

03-11-2010

If you’re like one of the many …
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Calendars

Promote with calendars for all-year exposure

05-10-2010

Promoting your brand can be hard work – especially …
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Personalised Printing

Brand empowerment through notepad printing

09-09-2010

Customised notepad printing is a proven way of …
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Promotions

Gifts that keep on giving

08-07-2010

Retaining loyal clients is a necessary part of …
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Branding

Getting brand cut through?

Modern life is filled with brands; whether we …
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Advertising 101

Advertising 101

It may be a cliche but it’s …
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Websites

5 reasons why you need a website

Like it or not, the 21st century is …
Read More

Promoting Small Business

Promoting small business

The best promotion is, and always has been …
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About Us

At Kwik Kopy we have been serving the Australian small and medium business community for over 30 years, with a network of more than 100 Print & Design Centres located across Australia.

We appreciate that every business is different, from reliable business printing, poster and banner printing, creative graphic design or innovative online solutions, we can help you achieve your current and future business goals.

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