Marketing ideas, promotional products, corporate gift creative and marketing service advice from Kwik Kopy printing. View our marketing blog for the latest news and trends in marketing, strategy and planning for small to medium business.
While we all try and avoid it, losing touch with customers over time is common in a busy business environment. Whether it’s through lack of communication, innovation or simply an oversight, losing valuable customer relationships can be a costly process. This blog will highlight the Top 3 tips for reconnecting with your customers who, over time, may have fallen out of touch.
The festive season is about spreading some cheer and a Christmas card is a chance to show clients just how much you value their business and thank them for their loyalty – not to mention the fact it’s a great way to promote your brand. But don’t just limit yourself to sending Christmas cards to customers alone, as you can also send them to your suppliers and prospects too.
Direct mail campaigns are more effective when you follow up your customers using these 4 methods.
Make sure your next direct mail campaign is a success by including these 6 tips.
Make sure your business takes note of these 5 marketing trends set to be big in 2018.
A new year also means your business needs new marketing ideas, take note of these 3 tips to promote your business.
Christmas is a great time to show your customers that you value their business by sending them a card. Read our tips to help you decide whether printed cards or eCards are best for your business.
Christmas is the perfect time to get creative with your business marketing. We’ve done the hard work for you and found our favourite Christmas ads to get you inspired.
With so much attention on online marketing sometimes we overlook effective offline methods which are just as important. Here are our 5 best catalogue marketing practices.
Generic unaddressed mail allows you to get your message across to a wide range of audiences, which help build and strengthen your brand. We share our 5 top reasons how unaddressed mail can start benefiting your business today.
To achieve the best results for your business, it requires a balance between both online and offline marketing campaigns and collateral.
Direct Mail is an effective and economical way to reach out to customers and potential prospects. Especially in the world of digital something tangible can go a long way in benefiting your business.
There are so many ways Public Relations (PR) can help your business tell its story and engage your target audience. Following these 6 PR trends is a great way to get you started.
Different fonts imply different impressions. So when it comes to your business it is important to choose a font well suited for the message of your brand.
It can be hard for small business marketing campaigns to stand out in today’s competitive market, which is why sometimes businesses need to think outside the box.
Facebook and other tech companies know that print communications are an essential part of the marketing mix. Add an aspect of personalisation into your print marketing, and you’re likely to see even better engagement with your customers. We look at two case studies from Facebook and Myer.
No business is complete without a proper marketing brief in place. An effective marketing brief can help businesses deliver their marketing campaigns and collaterals on time and on budget.
We broke it down into 5 simple steps, how you can write a killer marketing brief today.
When was the last time you received a …
Every business needs a good logo that can help capture audience attention and inform people of what their brand stands for. We’ve rounded up the hottest logo trends set to be big this year.
Incorporating the latest marketing trends helps your business reach consumers in the most effective ways and keeps you ahead of the competition. Heres 3 marketing trends set to be big this year.
A good marketing campaign will teach people about a companies brand and its products and services. But with so many campaigns out there already, to really stand out from the competition you also need to tie in creativity to really capture peoples attention.
Adding a personal touch is a cost effective way to show customers you care and value them. By doing so you can do wonders for increasing your customer loyalty, acquisition and retention. We run through 5 easy ways how you can connect with your customers to achieve increased customer loyalty today.
Well thought out gift ideas can really make lasting impressions on your clients to help remind people of your brand and show customers your appreciation. If you’re in need of ideas for your next client gifts, especially with Christmas just around the corner, let us inspire you with these 6 ideas.
Promotional Products have enormous benefits to your business, from strengthening your customer relationships to helping create and shape your brand image. We’ve picked our 4 favourite promotional product trends which you can start incorporating into your marketing strategy.
Seasonal marketing gives businesses the perfect opportunity to …
Seasonal Promotional Products Get Your Brand Noticed
If you want customers to continue walking through …
If you’re a small business that has spent time and money on a great web design that’s Google friendly and attracting the right people, the next logical step is to convert your site visitors into paying customers. Here’s how…
Email is something we take for granted every day, but what if we were to tell you that this frequently used communication tool could also be one of the most useful branding tools you can use for your business. You see your email signature provides the perfect opportunity to raise brand awareness but more often than not businesses forget to make the most of its value. Here are some tips to help you put your email signature to work for your brand.
Brand building is an important part of your company’s overall success no matter if your business is big or small. Let’s take a closer look at some of the more powerful branding strategies that have been known to work.
Here are some ways to help give customer engagement a boost when using social media.
A social media presence is a must for any business. Here are a few tips to help make publishing on social media as easy as possible.
We’ve compiled a list of apps that we think can save you time and help make your social media marketing efforts more efficient.
Using social proof on your business website is a great way to help build up your target market’s trust in your product or service.
If you’re heading into the new financial year with the same marketing materials you’ve been using for a while then now could be a good time to consider a change.
In a world of all things digital, it can be easy to forget about the tried and tested print marketing options that get great results for businesses time and time again. Postcards can be used to promote any marketing idea or campaign and as you don’t require an envelope or packaging, the recipient can immediately see your offer and your business gets to make an immediate impression.
Let’s take a look at some of the top benefits of using postcards and why they continue to be one of the most cost-effective forms of targeted marketing out there.
Personalised notepads are an effective way to keep your brand top of mind with customers and prospects. Here are some of the top benefits of investing in personalised notepads for your business.
There’s much more to events than decorations & catering. Using printed material effectively can go a long way to making your next event a business success!
When you think of postcards what do you think of? Holidays? Travelling? Long-distance friends or family? Or do you think of work…?
Direct marketing is all about promoting your products and services to customers and prospects by making direct contact with them.
Promotional products give you the chance to be creative and provide you with extended brand exposure in your marketing.
Promotional material can help your business stand out from the crowd. This blog will give you interesting ideas and help you start thinking out of the box.
If you want to increase the chances of your infographics enjoying online success then they need to include the following elements.
Exceeding customer expectations is a great way to build brand loyalty and repeat business. But it’s not about telling people how great you are…
If you want to build brand loyalty and repeat customers then you can’t go past great marketing collateral to raise the profile of your business.
Creating a professional letterhead is a great way to further your corporate branding. Use our tips to get started!
The holidays are a great way to connect with your customers – and Easter is no exception. Not sure where to start? Check out our marketing ideas!
Branding is the cornerstone of any business. And by business we mean multi-national multi-billion dollar organisations right through to early start-ups running out of an upstairs bedroom.
Sometimes it’s easy to get so caught up in the glare of the computer screen that we can forget to consider the tried and true (offline!) methods of business advertising.
With so many options to market your business, it’s easy to see why it’s overwhelming. Use these tips to maximise the effectiveness of your marketing campaigns.
Any small business can create quality video content that will engage the audience and help you reach customers and prospects – you just need to know how.
An effective email marketing campaign helps you nurture your existing contacts to grow your business as well as increase your database of prospects.
Albert Einstein once said that if you can’t explain it simply, you don’t understand it well enough – and that thought certainly applies today when it comes to your copywriting.
2015 is upon us and you’d be …
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Perfect for the budget conscious business owner, personalised business stationery is a simple way to increase brand awareness without breaking the bank.
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Used strategically, giving corporate gifts to clients and …