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Marketing Ideas

Marketing ideas, promotional products, corporate gift creative and marketing service advice from Kwik Kopy printing. View our marketing blog for the latest news and trends in marketing, strategy and planning for small to medium business.

Gatekeeping and direct mail

7 Ways to Use Direct Mail Marketing to Get Past Gatekeepers


A gatekeeper can be one of the biggest …
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Marketing to millenials

How millennials are influencing your marketing


You may be surprised to learn that millennials pay most attention to print advertisements.

person reading printed marketing

What happens when print doesn’t die: revisiting your marketing strategy


We’ve heard it for years that “print is dead” and “it’s all about digital now”. Print is still an effective marketing channel when used in the right way.

paper and impact on the environment

What impact does printing have on the environment?


Contrary to popular opinion, paper production doesn’t destroy forests. Paper is one of the world’s truly sustainable products.

Start planning for eofy sale

Planning an EOFY sale?


The end of the financial year is the perfect time to plan an EOFY sale or promotion. We can help you get ready!

When to Use Promotional Products in Your Marketing


Promotional products give you the chance to be creative and provide you with extended brand exposure in your marketing.

Social media people

The art of networking: Seven steps to successful networking


When the mechanics of operating a business consume our time and energy, it can be easy to forget the soft skills of networking.

Business plan

Simple steps to writing your company’s business plan


When you start a business, there are so many things on your to-do list that writing a business plan might not be your top priority. But having a business plan is an important step that helps you lay a solid foundation on which to grow your small business.

Offline promotions

10 simple ways to promote your business offline

There’s no doubt that it is natural for a company to invest in its online presence, but what a small business can learn from the big brands out there is that offline promotion continues to have the potential to effectively capture the attention of your customers and prospects.

Pop up shop

Tips And Tricks On Styling A Pop Up Shop

A pop up shop is a temporary physical store set up in a high-traffic location. Unlike traditional stores, pop-up shops exist indefinitely; some of them entice customers with a 24-hour existence while others set up shop for months before moving to another location.

Using print to connect with customers

Reconnecting With Valued Customers


While we all try and avoid it, losing touch with customers over time is common in a busy business environment. Whether it’s through lack of communication, innovation or simply an oversight, losing valuable customer relationships can be a costly process. This blog will highlight the Top 3 tips for reconnecting with your customers who, over time, may have fallen out of touch.

Kwik Kopy Christmas cards 2016

Why You Shouldn’t Forget Christmas Cards


The festive season is about spreading some cheer and a Christmas card is a chance to show clients just how much you value their business and thank them for their loyalty – not to mention the fact it’s a great way to promote your brand. But don’t just limit yourself to sending Christmas cards to customers alone, as you can also send them to your suppliers and prospects too.

new business: alarm clock

New year, new you: it’s time to start your business


If not now, when? 

While nature’s new beginnings always follow the chill of winter, the spring within each of us typically arrives in January.

Banners and signs

Does your store have the right business signs?


A business is only as good as its branding. And branding is only as good as its visibility. That’s where fantastic business signs become essential.

Planning events and conferences

4 Steps to Planning Your Next Event


Every day businesses are looking for ways to …
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Promoting businesses online

10 steps to promoting your business online


Having a website for your business is a great first step to establishing an online presence.

starting a business: cafe

8 steps to starting a successful small business


Starting a successful small business is a bit like running a marathon, it takes a lot of preparation, can feel extremely daunting and requires a serious commitment if you want to make it to the finish-line.

Social responsibility

How to be a small business with social purpose


Starting a business is never easy. It’s an uphill battle for sure. Accepted wisdom dictates that if you keep your head above water for two years ‒ by any means necessary ‒ you’re rewarded with tenure as a profitable venture. Only, that’s not true.

woman on the phone following up customers

How to effectively follow up on your direct mail campaigns


Direct mail campaigns are more effective when you follow up your customers using these 4 methods.

Branding for business

Business Branding 101: how to define your business


Building a brand starts early. As soon as the ball starts rolling with your business idea, it’s time to think about branding

opening direct mail envelope

Creating Engagement With Direct Mail


Make sure your next direct mail campaign is a success by including these 6 tips.

woman holding tablet showing various marketing strategies

The 5 Biggest Marketing Trends for 2018


Make sure your business takes note of these 5 marketing trends set to be big in 2018.

woman leaning on shop front counter

3 Ways to Promote Your Business in the New Year


A new year also means your business needs new marketing ideas, take note of these 3 tips to promote your business.

printed card vs ecards

Christmas eCards vs. Printed Cards


Christmas is a great time to show your customers that you value their business by sending them a card. Read our tips to help you decide whether printed cards or eCards are best for your business.

Harvey Nicholls Publicis Singapore Quality Street Christmas Advert

10 Christmas Adverts Guaranteed to Inspire You


Christmas is the perfect time to get creative with your business marketing. We’ve done the hard work for you and found our favourite Christmas ads to get you inspired.

stacked catalogues on desk next to coffee cup

5 Keys to Successful Catalogue Marketing


With so much attention on online marketing sometimes we overlook effective offline methods which are just as important. Here are our 5 best catalogue marketing practices.

Atune Banner

5 effective ways to build a brand for your small business


Branding is a key aspect of any business large or small, so if you’re setting up a small business then it’s important to know what this essential business term means and how you can effectively brand your new company.

girl looking at letter besides mailboxes

How Unaddressed Mail Can Benefit Your Business


Generic unaddressed mail allows you to get your message across to a wide range of audiences, which help build and strengthen your brand. We share our 5 top reasons how unaddressed mail can start benefiting your business today.

Tech startups

What is Online Video Production?


Online video is a great way to showcase your brand, products and services as well as connect with existing and potential customers. 

Social media marketing

The Benefits of Integrating Online and Offline Marketing


To achieve the best results for your business, it requires a balance between both online and offline marketing campaigns and collateral.

Mobile phone

Growing your business on LinkedIn & Instagram: A beginner’s guide


In the shadow of Facebook’s reach and influence, it can be easy to overlook the benefits of alternative social media platforms such as LinkedIn and Instagram.

Direct mail marketing feature

5 Ways Direct Mail Campaigns Help Your Business


Direct Mail is an effective and economical way to reach out to customers and potential prospects. Especially in the world of digital something tangible can go a long way in benefiting your business.

PR trends

6 PR Trends that Will Boost Your Business


There are so many ways Public Relations (PR) can help your business tell its story and engage your target audience. Following these 6 PR trends is a great way to get you started.

Choosing the right font

How to pick the right font


Different fonts imply different impressions. So when it comes to your business it is important to choose a font well suited for the message of your brand.

Candle design marketing campaign

3 Bizarre Marketing Campaigns that Actually Worked


It can be hard for small business marketing campaigns to stand out in today’s competitive market, which is why sometimes businesses need to think outside the box.

Facebook printed books

Creating new connections with print: Print Case Study


Facebook and other tech companies know that print communications are an essential part of the marketing mix. Add an aspect of personalisation into your print marketing, and you’re likely to see even better engagement with your customers. We look at two case studies from Facebook and Myer.

Writing a marketing brief

5 Simple Steps to Writing a Killer Marketing Brief


No business is complete without a proper marketing brief in place. An effective marketing brief can help businesses deliver their marketing campaigns and collaterals on time and on budget.
We broke it down into 5 simple steps, how you can write a killer marketing brief today.

Social media people

7 tips to get the most from your social media efforts


It’s a crucial way to maintain visibility and stay competitive in the current climate.

Logo examples: Premier League and WWF

Best Logo Trends for 2017


Every business needs a good logo that can help capture audience attention and inform people of what their brand stands for. We’ve rounded up the hottest logo trends set to be big this year.

Video marketing strategy featured

Exciting 2017 Marketing Trends Your Business


Incorporating the latest marketing trends helps your business reach consumers in the most effective ways and keeps you ahead of the competition. Heres 3 marketing trends set to be big this year.

Flip print direct mail

7 Innovative Marketing Pieces Guaranteed to Inspire You


A good marketing campaign will teach people about a companies brand and its products and services. But with so many campaigns out there already, to really stand out from the competition you also need to tie in creativity to really capture peoples attention.

Business strategy customer service featured

5 Ways to Add a Personal Touch to Increase Customer Loyalty


Adding a personal touch is a cost effective way to show customers you care and value them. By doing so you can do wonders for increasing your customer loyalty, acquisition and retention. We run through 5 easy ways how you can connect with your customers to achieve increased customer loyalty today.

Gifts for your clients

6 Useful Promotional Gifts Your Clients Will Love You For


Well thought out gift ideas can really make lasting impressions on your clients to help remind people of your brand and show customers your appreciation. If you’re in need of ideas for your next client gifts, especially with Christmas just around the corner, let us inspire you with these 6 ideas.

Promotional product range

4 Best Promotional Product Trends You Need to Know


Promotional Products have enormous benefits to your business, from strengthening your customer relationships to helping create and shape your brand image. We’ve picked our 4 favourite promotional product trends which you can start incorporating into your marketing strategy.

Christmas seasonal marketing campaign

5 Valuable Seasonal Marketing Tips – and why it matters to your Business Success


Seasonal marketing gives businesses the perfect opportunity to …
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Branded promotional product range

5 reasons to include seasonal promotional products this Christmas


Seasonal Promotional Products Get Your Brand Noticed
Seasonal …
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Creating a repeat customer

How to Create a Repeat Customer: 4 Ways to Increase Sales


If you want customers to continue walking through …
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Print marketing for online

Why Print Marketing Is Vital For Online Success


These days almost all businesses have a strong …
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Guide to improving local search ranking

Basic Guide to Local SEO


Optimising for Local SEO may sound daunting but …
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Marketing Strategy in 2016

Marketing for 2016


It’s important to have a marketing plan …
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How to optimise website to turn visitors into customers

Simple ways to turn visitors into customers


If you’re a small business that has spent time and money on a great web design that’s Google friendly and attracting the right people, the next logical step is to convert your site visitors into paying customers. Here’s how…

brand building email signature

The Most Useful Branding Tool is Also the Least Utilised


Email is something we take for granted every day, but what if we were to tell you that this frequently used communication tool could also be one of the most useful branding tools you can use for your business. You see your email signature provides the perfect opportunity to raise brand awareness but more often than not businesses forget to make the most of its value. Here are some tips to help you put your email signature to work for your brand.

Tell your brand story

Powerful Branding Strategies for Businesses Big and Small


Brand building is an important part of your company’s overall success no matter if your business is big or small. Let’s take a closer look at some of the more powerful branding strategies that have been known to work.

Social media engagement

Ways to Increase Customer Engagement Using Social Media


Here are some ways to help give customer engagement a boost when using social media.

Share tweet like

How to Build an Effective Social Media Publishing Schedule


A social media presence is a must for any business. Here are a few tips to help make publishing on social media as easy as possible.

Apps to save you time

5 Top Social Media Marketing Apps to Save You Time


We’ve compiled a list of apps that we think can save you time and help make your social media marketing efforts more efficient.

Using social proof

How to Use Social Proof on your Website


Using social proof on your business website is a great way to help build up your target market’s trust in your product or service.

Updating your marketing material

3 Tips for Updating Your Marketing Material


If you’re heading into the new financial year with the same marketing materials you’ve been using for a while then now could be a good time to consider a change.

Use postcards in your marketing

Do You Still Use Postcards?


In a world of all things digital, it can be easy to forget about the tried and tested print marketing options that get great results for businesses time and time again. Postcards can be used to promote any marketing idea or campaign and as you don’t require an envelope or packaging, the recipient can immediately see your offer and your business gets to make an immediate impression.
Let’s take a look at some of the top benefits of using postcards and why they continue to be one of the most cost-effective forms of targeted marketing out there.

Personalised notepad branding

Benefits of Personalised Notepads


Personalised notepads are an effective way to keep your brand top of mind with customers and prospects. Here are some of the top benefits of investing in personalised notepads for your business.

Using printed materials for instore event success

How To Use Printed Material To Make Your In-Store Event A Success


There’s much more to events than decorations & catering. Using printed material effectively can go a long way to making your next event a business success!

Postcards for promoting business

How To Use Postcards To Promote Your Business


When you think of postcards what do you think of? Holidays? Travelling? Long-distance friends or family? Or do you think of work…?

Direct marketing benefits

Make the Most of Direct Marketing


Direct marketing is all about promoting your products and services to customers and prospects by making direct contact with them.

Promotional materials outdoors

Out-Of-The-Box Promotional Material Ideas


Promotional material can help your business stand out from the crowd. This blog will give you interesting ideas and help you start thinking out of the box.

How to create engaging infographics

6 Tips for Creating Engaging Infographics


If you want to increase the chances of your infographics enjoying online success then they need to include the following elements.

Exceed customer expectations

Top 5 Ways to Exceed Customer Expectations


Exceeding customer expectations is a great way to build brand loyalty and repeat business. But it’s not about telling people how great you are…

Amazing marketing collateral

Tips for Designing Amazing Marketing Collateral


If you want to build brand loyalty and repeat customers then you can’t go past great marketing collateral to raise the profile of your business.

Professional letterhead

How to Create Professional Letterhead


Creating a professional letterhead is a great way to further your corporate branding. Use our tips to get started!

Easter marketing ideas

Creative Easter Marketing Ideas


The holidays are a great way to connect with your customers – and Easter is no exception. Not sure where to start? Check out our marketing ideas!

Branding basics

Branding Basics – What To Consider When Branding Your Business


Branding is the cornerstone of any business. And by business we mean multi-national multi-billion dollar organisations right through to early start-ups running out of an upstairs bedroom.

Printed catalogue

Marketing Your Business With A Printed Catalogue


Sometimes it’s easy to get so caught up in the glare of the computer screen that we can forget to consider the tried and true (offline!) methods of business advertising.

Effective marketing campaigns

How To Create An Effective Marketing Campaign


With so many options to market your business, it’s easy to see why it’s overwhelming. Use these tips to maximise the effectiveness of your marketing campaigns.

Awesome video content

5 Tips For Creating Awesome Video Content


Any small business can create quality video content that will engage the audience and help you reach customers and prospects – you just need to know how.

Effective email marketing

Tips For Effective Email Marketing


An effective email marketing campaign helps you nurture your existing contacts to grow your business as well as increase your database of prospects.

Copywriting made simple

Tips to Simplify your Business Copywriting


Albert Einstein once said that if you can’t explain it simply, you don’t understand it well enough – and that thought certainly applies today when it comes to your copywriting.

Rebrand your business

Do You Need to Rebrand Your Business?


Everything about your brand should help communicate who …
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Brand in Business Stationery

Business Stationery and your Brand


Business stationery provides a great opportunity to showcase …
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Refresh your brand

Simple Ways to Refresh Your Brand for the New Year


2015 is upon us and you’d be …
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Creative Christmas ads

Top Creative Christmas Ads


Tis the season… to be inspired by creative …
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Business survival tips for christmas

Top 5 Business Survival Tips for Christmas


Running a business can be a challenge at …
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Christmas marketing campaigns

Awesome Christmas Marketing Campaigns


This time of year provides the ideal theme …
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Facebook social media

Ideas for your Facebook Christmas Campaign


Do you like to spread a bit of …
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Social media for the holidays

Social Media Marketing Ideas for the Holiday Season


Social media is a great way to reach …
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Festive eCards

Top Tips for Sending Festive eCards


‘Tis the season – for your business to send …
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Holiday marketing ideas

Holiday Marketing Ideas for Small Businesses


In just a few weeks, Santa will be …
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Famous marketing campaigns

5 Famous Marketing Campaigns To Aspire To


Have you ever caught yourself humming a catchy …
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Small business marketing ideas

Small Business Marketing Ideas


As a small business, the more you are …
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Window decal printing

5 Uses of Window Decals


A window decal is a cost-effective way …
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New Guerrilla marketing - great white shark

Why Going Viral is the New Guerrilla Marketing


Picture this. You’re walking through a shopping …
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Holiday season design

Preparing Your Marketing Strategy for the Holiday Season


Tis the season! With Christmas just around the …
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Christmas cards

Christmas Cards – Dos and Don’ts


Sending a card can be great for business …
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Formula billboard advertising

More Creative Billboard Advertising Ideas


Creative billboard advertising is an effective way to …
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5 Big Brand Content Marketing Campaigns You Can Learn From


Low on budgeting bucks but big on business …
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b2b Marketing trend ideas

B2B Marketing Trends For 2015


With the new financial year well under way …
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Creating a social media buzz

Must Have Digital Skills For SME Marketers


It’s no secret that customers and prospects …
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Marketing Strategies for small business

4 Strategies to Make Your Small Business Marketing More Relevant


Relevancy. It’s the buzz word which keeps …
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5 star recommendations

Using Customer Recommendations to Grow Your Business


A customer recommendation can help fast track awareness..

Email and celebrity endorsements

How to Boost Your Email Click-Through Rates


In our time poor world, it can be …
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The Evolution of Celebrity Endorsements


Using a celebrity to endorse a product in …
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Effective Social Media Campaigns


These days, social media is an essential component …
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How to get sales and marketing to work together

How to Get Sales and Marketing to Work Together


Once upon a time there was a king …
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How to Make the Most of Your Business Network


A large part of business success can be …
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How and Why You Should Conduct a Brand Audit


Most business owners will experience ups and downs …
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Business Marketing: White Papers


As content marketing continues to enjoy its rise …
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Word of Mouth Advertising


Creating a effective marketing strategy for your small …
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Product Placement


With online streaming and the ability to ‘pause …
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Easter Marketing Ideas – Hop to it!


Did you know that Australians spent $157 million …
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6 Promotional Strategies For Small Business


If you’re serious about getting your brand …
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The Benefits of Using a Call Centre


If you’ve ever been desperate to speak …
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Database Cleansing 101


Your database is one of your most valuable …
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Running Successful Business Competitions


Competitions can be a fun way to promote …
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Customer Retention Strategies for Small Business


Finding new customers can be a time consuming …
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The Importance of Personalised Business Stationery


When you’re starting a small business, business …
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Building Your B2B Marketing Database


When it comes to B2B, your most important …
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Tips To Help You Get Started on Your Brand Strategy


There is a big misconception in the business …
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Buyer personas

How to Develop a Buyer Persona in 6 Simple Steps


We all know that selling fish to a …
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Selecting the Right Promotional Products For Your Business


Just as the colour of your logo and …
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Incorporating Image-Centric Content into Your Marketing


These days, customers are getting hit with an …
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USB Sticks - Why They Are a Great Choice for Your Business

USB Sticks – Why They Are a Great Choice for Your Business


When it comes to promotional products, there are …
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Email Marketing Success


Email marketing is a great way to capture …
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Why Offline Marketing Still Works


An effective offline marketing campaign uses tactile marketing …
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Personalisation is good for business

Why Personalisation is Good for Business


Variable printing, also known as variable data printing …
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Christmas cards and calendars

Christmas Cards & Calendars


The festive season is a great time to …
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Marketing Goals vs. Marketing Objectives


Isn’t it always typical to have a …
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Setting your brand apart with great design

Setting your brand apart


You want great results for your business and …
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Winning goals for your small business

Winning goals for your small business

Sports sponsorship can be a fantastic way to …
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Is direct mail marketing still relevant?


In a word – ABSOLUTELY! In our increasingly digital …
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Creating Personalised Stationery for Your Business


Perfect for the budget conscious business owner, personalised business stationery is a simple way to increase brand awareness without breaking the bank.

Why branding is one of your most important marketing activities


Establishing brand identity is a crucial element in …
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5 ways to incorporate offline marketing for a successful business


In today’s marketplace, with so many businesses …
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Are you ready to start a small business?


When you’re starting a small business, help …
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Small business branding tips that won’t break the bank


Running a small business is tough – and marketing …
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Designing promotions on a fixed budget


The most common question that people ask when …
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Branding and your business


Creating the right brand identity for your business …
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Promotional merchandise – getting the most bang for your buck


The biggest driver for using branded promotions is …
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Business logo designs

Logo Design that works in all places


Here’s why simple logo design is best …
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Designing Strategies for Small Business Brands


The internet is filled with competitive businesses. The …
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Facebook for small business

3 Ways Small Business Can Use Facebook


Most business owners are challenged at the best …
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Easter Marketing for your Small Business


With Easter just around the corner, now is …
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5 Reasons why you need to build your business online


If you already have a website then you …
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Postcards printing

Please send a postcard!


The art of sending postcards is almost as …
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Guerilla marketing ideas

Guerilla marketing


While the concept of guerrilla marketing sounds like …
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Printing in a Digital World

Printing’s place in the digital world


With emails, iPhones and eBay ruling our lives …
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Always something there to remind me

Promotional Giveaways: Always something there to remind me

The lyrics of a 1960s Dionne Warwick hit …
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Christmas cards

Stand out from the crowd this Christmas


While there is something truly special about sending …
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Printing and photocopying

5 good ideas for offline marketing


Online marketing is almost a given in this …
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Effective Promotional products

How to promote by giving back


Savvy retailers understand that customers can be fickle …
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Successful Product Launches

5 steps for a successful product launch

If you’re planning a product launch, you …
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Benefits of a B2B Franchise

Why business stationery is still essential


The words “business stationery” lead most people to …
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Marketing Audit

Marketing Audit for your Small Business

Every business wants the same thing: for customers …
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A tutorial on Printed newsletters


Achieving constant brand visibility is often a tough …
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Christmas cards

Christmas cards with personality


Christmas cards put a smile on everyone’s …
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Corporate gifts

Kwik Kopy’s guide to Christmas corporate gift-giving


Used strategically, giving corporate gifts to clients and …
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Calendar printing

Printing custom calendars


Printing a custom calendar to promote your business …
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Email marketing

Blast your sales this spending season


If you’re like one of the many …
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Promote with calendars for all-year exposure


Promoting your brand can be hard work – especially …
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Personalised Printing

Brand empowerment through notepad printing


Customised notepad printing is a proven way of …
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Gifts that keep on giving


Retaining loyal clients is a necessary part of …
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Getting brand cut through?

Modern life is filled with brands; whether we …
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Advertising 101

Advertising 101

It may be a cliche but it’s …
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5 reasons why you need a website

Like it or not, the 21st century is …
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Promoting Small Business

Promoting small business

The best promotion is, and always has been …
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About Us

At Kwik Kopy we have been serving the Australian small and medium business community for over 30 years, with a network of more than 90 Print & Design Centres located across Australia.

We appreciate that every business is different, from reliable business printing, poster and banner printing, creative graphic design or innovative online solutions, we can help you achieve your current and future business goals.


Start your franchising journey with Kwik Kopy, the leading provider of printing, graphic design, marketing services and online solutions for small businesses throughout Australia.

Learn more about Kwik Kopy franchising opportunities by submitting the franchise enquiry form.

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Find out more about Women in Print.