Events are a great way to increase brand awareness and grab the attention of your customers and new prospects. Once you’ve decided to host an event, attend a conference or exhibit at a tradeshow, then your success relies on a great plan at every stage – including before, during and after. Let’s take a closer look at where to focus your marketing attention to ensure your event success.
Three important stages of planning to ensure event success
When the event is approaching, then it’s time to put into place a thorough plan to help you maximise your return on investment. Decide your budget, book your venue and work out exactly what you want to achieve from your event.
1. Pre-event planning
Having a plan of action from the get-go is a must for any event success. As soon as you’ve decided on a day, time and place then it’s time to think of ways to attract your customers and prospects.
Spread the word via social media, your website, posters, conference flyers and/or trade show brochures
Ensures your brand shines with effective display material including pull-up banners, vinyl banners, media walls, directional signage, pop-up displays etc.
Include plenty of branded merchandise, calendars, pens, mugs and other giveaways to engage people on the day and keep your business top of mind after the event is over
Arrange all your print marketing collateral for the day such as company brochures, flyers, product lists
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