Home Blog Blog Marketing Ideas The Most Useful Branding Tool is Also the Least Utilised

The Most Useful Branding Tool is Also the Least Utilised


email signatureEmail is something we take for granted every day, but what if we were to tell you that this frequently used communication tool could also be one of the most useful branding tools you can use for your business. You see your email signature provides the perfect opportunity to raise brand awareness but more often than not businesses forget to make the most of its value. Here are some tips to help you put your email signature to work for your brand.

5 Top Tips for an Effective Email Signature

  1. Create a Great Tagline

Your email signature is the ideal place to express your brand’s purpose with a tagline that sums up what your company stands for in just a few strong effective words.

  1. Promote Achievements

The signature line on your emails is a great place to draw attention to any company achievements, so if you’ve won or been finalists in any awards then make sure you promote them in your email signature space.

  1. Stick to Text

You don’t want to annoy your email recipients with annoying signature lines so remove images such as logos and embedded business cards that email systems will turn into attachments. Instead stick to text and use fonts and colours that reflect your logo and branding.

  1. Only Quote Your Business

Use your email signature as an opportunity to have people sit up and pay attention to your business. A motivational quote can make us feel good at the time but better that you use this space to promote your own brand vision or purpose than quoting the words of someone who is no longer around.

  1. Be More than Email

Cool stuff is all well and good, but your email signature should also include relevant contact information for people to see at a glance. Remember, people may not just want to email you they might want to visit your website or pick up the phone to you too – but don’t include too much – always stick to the rule – less is more!

For more articles on branding, email marketing, and social media, check out our blog.

For advice on a great email signature and the best branding tools to get your business noticed, speak to the team at your local Kwik Kopy today.

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