An email signature is a great way to help promote your brand and leave a lasting impression with every message you send. Whilst you don’t want to detract from the content of your email, your email signature lets you convey the legitimacy of your business.
Get it right and you have another marketing tool at your disposal as well as an easy way to promote your professionalism.
4 Best Practice Tips
It’s important to include information that is relevant to your targets, so they understand who, where and what, as well as how you can be reached. This means including your name, job title, phone number, email, physical office address (if they need to know where you are located) and links to your social media (limit to 3 max).
Your email signature should be easy to read, so try to keep it short (4-5 lines max) with the most important information first. Be concise with your wording and stay away from multiple colours, font sizes and types.
Increase Web Traffic
It’s also a good idea to include a link to your website as part of your email signature. This way all your outgoing email blasts have the potential to increase your site visits every single day.
Your email signature has the potential to be an effective marketing tool and you’re able to use it to draw attention to any promotions and special offers your business may have running. It doesn’t take long to set up your email signature and it offers an inexpensive way to update your message with each campaign.
Take time to explore using email to your best advantage when it comes to connecting and engaging customers not to mention generating new business. Remember, just a few lines of the right information at the end of every email you send is all it takes to achieve a simple, inexpensive and effective way for you to promote your small business.
For more advice on how to let customers and prospects learn about your business, speak to the team at your local Kwik Kopy today.