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Best practices for catalogue printing


Catalogue printingTo showcase your company’s products in the best possible light, a well-designed, full-colour catalogue is a necessity. Catalogues can be time-consuming to design, collate, print and bind so it’s often a job that should be left to the professionals. Read through these top tips to ensure your catalogue printing results are up to the company standard.

Why you should use professional catalogue printing services

Investing in optimal quality, professional catalogue printing and design is crucial for your company’s image and branding. Consider how much time and money would go to waste if your company ended up with a substandard catalogue printing job. It’s a job that is definitely worth doing right from the beginning. The best catalogue designs are usually those that come from a professional designer who understands the accepted formats for catalogue printing and the best layout for your purpose.

Triple check your text?

As product catalogues are traditionally full of photographs, the surrounding text is often forgotten and rushed at the last minute. Photographs alone won’t keep your prospects engaged with your catalogue so some well-constructed text should be included to provide extra information about each product, and maybe even your company as well. That said though, there’s nothing worse than blindingly obvious spelling errors. Make sure you run a spellcheck, re-read it yourself, and have at least two other people look through the catalogue text before you go through with your catalogue printing.

Catalogue printing reality

Sometimes, the results of catalogue printing may differ slightly from what you expected. This can be due to a number of factors, some of which can be minimised with professional catalogue printing assistance. The computer program you use to create the catalogue design for instance, may not be compatible with the files your printer can produce for you. Ideally, you or your designer should work with your printer to ensure your catalogue design looks as good in print reality as it does on your computer screen.

Professional product catalogues

For the assistance that only a professional can provide, contact Kwik Kopy for guidance with all aspects of catalogue printing – from design, through to collating and binding. From your special spring catalogue to your standard product catalogue, your Kwik Kopy Account Manager can help you with the ideal catalogue printing for your business.

For more handy design and printing tips, head to your nearest Kwik Kopy Centre.

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