As a business owner, you’re continually looking for new ways to engage customers and catalogue marketing could just be the answer you’re looking for. You see the print catalogue is back in style and is a cost-effective way to showcase your brand and cut through digital marketing noise.
Studies have shown that letterbox drops are highly effective when it comes to targeting your customer. People can peruse catalogue and brochure content at their leisure and in the comfort of their own homes. Best of all, the modern catalogue entices customers to visit your business in-person or online. Here are some handy hints on how to maximise your catalogue marketing return on investment
5 tips to get the most from your catalogue marketing
1. Showcase your brand
A great catalogue and brochure design is going to capture the attention of your target audience and should reflect your company branding. An eye-catching cover will entice your potential reader but should also convey your catalogue contents. Use attractive images and make sure your sales copy is concise, compelling and easy-to-read. Group related products to make it easy for your potential customer to see everything they may need in the one place. Don’t forget to make it easy for people to order from you with multiple options including order forms, phone and online.
2. Be a credible source for your customer
Customers want to do business with companies they can trust so it’s important to look for ways to nurture credibility. As well as featuring your products, services and latest promotions, your catalogue can also include content that helps your customer make the best purchase decision. Nothing helps create word of mouth promotion than satisfied customers, so look for ways to add value by including product reviews and comparisons in your catalogue, answers to commonly asked questions and how-to guides.
3. Find your niche
Maximise customer engagement by looking for ways to segment your customers and target their specific interests e.g. parents to be, fitness and wellbeing, home essentials. You can also try seasonal catalogues as another way to impress your audience. Christmas catalogues, for example, can be used effectively to promote festive offers that generate sales with existing customers and expand your customer reach. Use your Christmas catalogue to let people know about your promotions, such as free gift wrapping, gifts under $100, 2 for 1 offers as well as summer sales, to help your business take advantage of the increase in buying activity associated with the holiday season.
4. Reach your target market
Make sure you have targeted mailing lists made up of individuals who best meet your customer demographics. It’s important when using a distribution list that you’re using a current mailing list with addresses kept up-to-date. Setup your website to capture any new prospects via an online registration form. Remember that catalogue marketing has the additional benefit of being able to easily measure results. Sales can be easily tracked via your catalogue type from the distribution list or by including a promotional code.
5. Get seen in print and online
It’s a good move to make your catalogue available in print and online. Your customer will want both options to be available. The good news is that search engines also index electronic versions of catalogues, so a PDF version will rank in search results. Your printed catalogue should also include digital call to actions that drive traffic to your website, make online ordering and online promotions available, plus encourage customers to engage with your social media.
Kwik Kopy’s Product & Services catalogue is packed with all our products, services as well as handy hints and tips to help your business succeed. Download your free catalogue today.