A high-quality business card is an essential networking tool for anyone looking to make their mark on an industry or promote their company. The actual cards may be small, but, when used effectively, they can make an enormous difference to the way an individual or company is perceived. A business card that lacks personality can often get lost in the crowd, so it’s imperative that some level of uniqueness is presented in the design of your card.
Before you get too carried away with thoughts of watermarked paper and embossed text though, a few key questions should be considered:
- Do you have a logo? If so, how or where should it feature on the card? If you don’t have a logo, it is certainly something worth investigating.
- What text does your card need? Is there a guiding philosophy you would like to share?
- And most importantly, how will your business card accurately reflect your services?
Once you have decided on these basic, but vital, components, it’s worth considering what you can do to ensure your card is elevated to the top of the pile. Scour the web for ideas, talk to the Kwik Kopy designers, and take careful note of other people’s business cards. What do you like? What could you improve on?
The inhouse designers at Kwik Kopy can help you tailor your business card to best suit your needs with their wide range of papers, finishes and styles. For example, if your company is an organic fruit store, Kwik Kopy’s environmental paper may be a suitable base for your business card. A freelance fashion journalist, however, may prefer to use brightly coloured specialty paper with metallic text to market herself to prospective clients.
The most important thing to remember with a business card however, is to ensure the design you choose best reflects the ideals, direction and overall personality of yourself and your company.
For more handy design and printing tips, head to your nearest Kwik Kopy Centre.