If you’re a small business owner, it can be tough trying to find the resources you need to improve local search results online and give your competitors a run for their money.
But the launch of ‘Google My Business’ last month is an exciting development that looks set to level the playing field and the timing couldn’t be better.
What is Google My Business?
Google My Business is a free tool available to help connect businesses directly with their customers, whether they’re trying to find you on Search, Maps or Google+. It allows you to manage important information (such as your opening hours and location) all from the one place.
Having all of Google’s features grouped together is good news for the small business owner keen to be found on Google Search, Maps and Google+. You’re now able to create and optimise your presence from the same online portal – even managing it through mobile as well!
Your Google My Business Dashboard let’s you…
- Edit your business profile (including adding images)
- Share updates
- Monitor and respond to reviews
- View your results
- Leverage customer insights (visibility, engagement, audience)
Even if you’re a small business without an established location (e.g. if you’re a band or run your business online) you can still benefit from Google My Business. This new tool lets businesses choose from three options, including:
- The Storefront
- Service Area
- Brand
Best of all, Google My Business aims to help your small business be found by more local customers, no matter how they are using Google to search.
Note: Google’s other features such as Google Places and Google+ Pages will automatically be upgraded to Google My Business.
Here at Kwik Kopy we believe that making the most of these features is definitely worthwhile for your business. You see, the more active you are across multiple platforms then the better results you are likely to see when it comes to your targets finding you when they search online.
For more information, see Google My Business.
