Branding is important to every business as it not only differentiates you from the competition but it also lets your customers and target market know exactly what they can expect from your products and services. Let’s take a closer look at how to build an effective brand that gets results for your business.
4 Basics of Effective Branding
- Define your Brand
To enable you to develop an effective brand strategy for your business you need to start by defining your brand. Think about the qualities you want your targets to associate with your brand and write your company mission statement. Closely examine the features and benefits of your products or services and make sure you do your homework on your customers and prospects so that you fully understand their needs.
- Get a Great Logo Design
Your logo is not your brand but it is your foundation. It is what your people will use to identify your brand and often the first thing your target market will notice about your business. Your business logo should represent your brand’s identity and you need to make sure you include it everywhere from your website to your package and marketing collateral.
- Be Consistent
Create a voice for your company that reflects your brand and make sure there is a consistent tone in all your communications. It’s also important to ensure that your team understands your brand attributes. Get your designer to develop a style guide so that you have a set of guidelines for how your logo can be used as well as design templates and brand standards that can be applied to all your marketing collateral.
- Deliver on your Brand Promise
You want customers to become brand ‘fans’ so that they create that all important word-of-mouth promotion for your business. Customers won’t become loyal clients or refer you to others if you don’t deliver. Remember that your branding extends to every single aspect of your business from your email signature, website and marketing materials to how you answer your phones or respond to quote requests.
For great branding and logo design that gets your business noticed, request a free Graphic Design consultation from your local Kwik Kopy today.