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Simple Ways to Refresh Your Brand for the New Year


Refresh12015 is upon us and you’d be forgiven for wondering where the last year (or 10!) disappeared to. It can be easy to get lost in the day to day running of your business and sometimes you can get so caught up in keeping things running smoothly that you don’t take the time to look at the big picture.

That kind of thinking is okay in the short term, but as time passes your branding runs the risk of becoming outdated. Which is why the new year is the perfect reminder to take a breath and take a look at your business as a whole to find ways to refresh your brand. If you’re not sure where to begin then take a look at our tips…

3 Simple Ways to Refresh Your Brand in 2015

1. Go Mobile  

If you haven’t already created a mobile friendly website and eCommerce system for your business – now is definitely the time. Mobile users are everywhere and they are less and less tolerant of websites that don’t translate well on mobile devices. If you are going to do ONE thing this year to stay relevant and revamp your brand, this is it.

2. Focus on Marketing 

These days marketing is more measurable than ever before, which is a great thing, but only if you’re looking at – and responding to – the numbers. In 2015, invest some serious time in analysing your marketing successes (and failures) so that you can make sure that every cent in your marketing budget is going into the most impactful campaigns.

3. Revamp Your Social Media 

Social media is here to stay, that’s for sure, but in the last year we have started to see a shift away from ‘the big three’ (ie: Facebook, LinkedIn & Twitter). In 2015, visual-based platforms will be seeing plenty of traffic which means you should be there too. In 2015, focus your social media energy on YouTube, Pinterest and Instagram.

For help bringing new life to your brand in 2015, contact the team at your local Kwik Kopy today.

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