Do you like to spread a bit of holiday cheer to your customers, suppliers and other business contacts at this time of year?
If the answer is YES, then you’ll be pleased to know that your Facebook page is a great way to promote your Christmas spirit and engage customers, increase your fan base and improve sales at the same time.
Here are a few of our suggestions for your Facebook Christmas campaign…
4 Ideas for your Facebook Christmas Campaign
1. Create a Fun Trivia Quiz
Facebook fans are more likely to engage with your page when you make things fun. A trivia quiz about something related to your business, a Christmas or summer theme will appeal at this time of year. To encourage people to take part in the quiz you could also offer a raffle prize as another incentive which participants will be eligible for – if they achieve a high enough score.
2. Run a Photo Contest
A photo contest is one of the most effective ways to promote the engagement of your business Facebook page followers with the added bonus of encouraging community interaction. So appeal to the creativity of your fans by organising a fun contest that asks people to share their best festive snaps – such as decorated Christmas trees, elaborate home Christmas light displays etc. You can also adapt the photo theme to fit in with your business products or services or ask fans to include your logo somewhere in their pic.
3. Provide Instant Wins
Instant Win promotions are a good way to create some hype via your Facebook page. At Christmas time you can use a theme such as 12 Days of Christmas or treat your page almost like an advent calendar where you offer a prize every day in the lead up to Christmas Day. You can keep people interested by announcing a new winner each day and keep the momentum going by putting everyone into a draw to win an even bigger prize or offering them a discount coupon to be redeemed in the New Year.
4. Have Exclusive Promotions
The lead up to Christmas is a great time to create some magic for your customers and better still – use social media to get people talking and help build customer loyalty. Consider presenting a code to each customer who does business with you throughout the festive season. This should direct them to an exclusive promotion available only via your Facebook page. It’s a great way to reward your customers and provide you with a quick and easy way to drive more traffic to your Facebook page.