If you want to improve your online presence, you can’t really go past content creation as a strategy. You see, content creation is the number one way for you to increase site traffic, expand your audience base and build credibility in your industry.
The good news is that you’re already an expert in your industry. You just need to find a way to channel your expertise and passion into engaging content for your audience.
4 Ways to Create Engaging Content
1. Be an active part of the community
Knowing what is going on within your industry is a great way to make sure your content is relevant. Make sure you follow trending topics and industry leaders to see what people are talking about. Take time to engage in discussions about issues that affect your industry – and your customers.
2. Share in-house first
When you find compelling news or blog articles, it’s important to share them with your co-workers first. Set up (or utilise) an in-house file sharing system to get discussions started within your own company, before incorporating them into your content strategy. Listen to their viewpoints and opinions and use them as a foundation for your content.
3. Know your place
You may need to sit down and work out where your brand stands regarding any current events or contentious issues. Relaying news to your audience is one thing, but talking openly about your brand’s stance on the issues can broaden your reach, increase customer engagement and build a loyal following.
4. Invite involvement
Encourage your audience to interact with your content by posting questions in the comments section, discussing their own experiences and opinions, or by sharing your content on their networks. Create a clear call to action for the end of each article and invite readers to get involved.
For more information or help creating engaging content for your audience, speak to the team at your local Kwik Kopy today.