Facebook and other tech companies know that print communications are an essential part of the marketing mix. Add an aspect of personalisation into your print marketing, and you’re likely to see even better engagement with your customers. We look at two case studies from Facebook and Myer.
Halloween is fast approaching and it offers a great theme to create fun and memorable campaign or event for your customers and prospects. From invitations and cards through to posters, flyers and banners – check out these Halloween-inspired print marketing ideas.
Promotional Products Get Your Brand Noticed
Promotional products …
The festive season is about spreading some cheer and a Christmas card is a chance to show clients just how much you value their business and thank them for their loyalty – not to mention the fact it’s a great way to promote your brand. But don’t just limit yourself to sending Christmas cards to customers alone, as you can also send them to your suppliers and prospects too.
Consider your own office and business for a moment. What aspects would you identify as producing the most waste on a day-to-day basis. There are the obvious ones like the waste paper bin or the kitchen area but what about the waste that is less obvious and costs you time and money on a daily basis?
Here are our top ways to reduce paper waste within your business and to stop chipping away at your bottom line.
Whether you’re someone who makes or breaks New Year’s Resolutions, making a list of action items for the year ahead is a great way to kick-start 2016.
You don’t have to write like a Pulitzer Prize winning author to write a great eBook for your business. All you need is a little know-how – which is why we’ve put together this short guide of useful hints and tips to help you get started.
As a small business you are well-positioned to provide a far more personal service than any larger competitors. In fact, customer experience can be a key differentiator and become a real competitive advantage. Remember, as a small business you have speed and flexibility on your side so here are some tips to help you exceed your customers’ expectations every time.
Check out our guide to help you get a professional printing service that is the right fit to meet the needs of your business.
An eBook can help you establish brand credibility not to mention showcase your expertise in a particular field or ability to provide solutions.
Your business card is one of the most important and effective marketing tools you can have if you get your design and printing just right. One of the dilemmas facing business owners is whether to print information on just one side of the business card or to use both sides. Here are some points to consider so that the option you choose for your business card makes a great first impression.
All businesses having printing needs and if you want to create the best impression for your small business then it’s important to have quality print materials. Outsourcing your business printing delivers a number of business benefits and can save you valuable time and money. Let’s take a closer look at the benefits of leaving your business printing to the professionals.
The future of printing is an exciting prospect as technology is going ahead leaps-and-bounds and is constantly changing almost on a daily basis. This blog will showcase some of the key areas to look for in regards to the future of printing and how it might impact you and your business.
While moving away from paper altogether may be verging on impossible, making smart choices when it comes to your business’s day-to-day activities is much more achievable. This blog will outline the types of options available at Kwik Kopy for businesses that want to be friendlier to the environment from paper choices to daily routines.
Adding some plant life to your office is a great way to brighten up the workplace. But what you may not have realised until now is that it’s also really good for business. You see sprucing up the place with some much needed greenery is going to increase your team’s quality of life and their productivity.
World Environment Day is also known as the ‘people’s day’ – when we as individuals are encouraged to do something positive for the environment. Given that most of us spend the majority of our time in the workplace, where better to focus your efforts. Check out these recycle tips to help get you started.
Business networking plays an important role in raising brand awareness and developing your small business.
New stationery is not just for new businesses. Here’s a list of what you need in your business stationery cupboard and why.
A greenfield gets you all the positives of buying in a franchise: a tested business model, training and lots of support services. The difference is you’ll be building a franchise in a brand new area.
Not all franchise opportunities are created equal and finding the right one can be the difference between a happy future as a franchisee and a miserable one.
The end of the financial year is approaching and for a small business owner, the countdown to the 30th June often means a busy time
Deciding to become your own boss is a big step, and it’s easy to get so caught up in the excitement of your newest adventure that you skip over an important step or two.
Unless you have a sizeable savings account, or an equity partner, it’s likely that you’ll need to borrow at least some money from a bank to finance your new business.
With competitors only a click away it’s more important than ever to take care of your customers. The key is in delivering a great customer experience..
Exceeding customer expectations is a great way to build brand loyalty and repeat business. But it’s not about telling people how great you are…
If you want to make a great first impression – and leave a lasting impression with your customers and prospects then draw some inspiration from these innovative business card designs.
Don’t become an internet sensation for all the wrong reasons. This blog highlights the all-too-common Photoshop mistakes.
An effective email marketing campaign helps you nurture your existing contacts to grow your business as well as increase your database of prospects.
If you want great images for your business then a basic understanding of digital photography printing is a must.
Canvas is a great medium to give your photos & prints more of a presence. In this post we provide some tips for getting the most from your canvas prints.
If you want to know more about creating business graphics or just really into design, then it’s vital to understand a little bit about colour theory.
We can expect to see some wonderful packaging trends shape our world in 2015. Functionality will continue to be important but the packaging itself can also become the hero and help bring your brand
A well designed logo should work for a long time for your business – that is as long as it’s relevant. Take a look at our picks for some of the top logo redesigns of last year.
Standing out in front of an audience at an event means smart use of signage. When having a booth or a stage at a small expo or a global expo, signage needs to be at the forefront of your event planning.
Both music and art visually express what you …
Is your office a showstopper? Is it a …
Everybody is busy at this time of year …
Whether you’ve been naughty or nice this …
The silly season is upon us and it …
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Large format printers can achieve a wonderful high …
It’s forgiveable for small businesses to want …
Viral content can create an advantage for a …
Kwik Kopy’s online shop is up and running and we’re ready to celebrate! Be one of the next 50 people who place an order at www.kwikkopy.com.au/e-commerce to win a free movie ticket.
If you’ve ever wondered how your graphic …
Customer loyalty is the gold star in the …
There is definitely no shortage of artistic talent …
If you’re keen to start your own business, owning a franchise could put you on the path to success. You not only get a proven business model but an established brand in the marketplace. But to make sure you run a profitable business you need to dedicate your time to learning everything about your franchise organisation as well as employ the right people for the job.
Starting a business can be stressful and taking the plunge to leave the comfort of your job to go it alone takes a lot of courage. In moments of doubt, you might even find yourself thinking that you don’t have enough experience to make it on your own. But we’re here to tell you that when it comes to owning a franchise, prior experience really isn’t necessary.
If you’ve ever wondered how effective your …
Here at Kwik Kopy we take our work …
2014 marked the start of a new world …
If you find yourself juggling a number of …
In the artistic world of graphic design any …
Choosing the right font for your small business …
Optical Character Recognition (OCR) is a technology that …
Valentine’s Day is here again and this …
Creating a team of happy, motivated and efficient …
Deciding which type of printer is the right …
With online interactions becoming such a big part …
‘Going viral’ is all about ensuring that your …
Selecting an appropriate stock image for your blog …
Here are our top 10 innovative ideas on how to best use canvasses in your business.
3D printing offers a lot of potential for business owners and entrepreneurs, promising a more cost effective method of manufacturing. For consumers, manufacturing a much needed end user product using a 3D printer may in fact be much quicker than having to order it from overseas.
Paper art is multidimensional, flexible and intricate. We’re not just talking about origami or high school paper planes here… but marvelling at the cutting, carving folding and sculpting of paper to create incredible 3D paper sculptures. Check out 5 of the most astounding works of paper art from incredible artists around the globe.
With so many companies making the move to online and focusing on social media marketing, it can be easy to forget to consider the impact of some of the most important means of communication with customers – your business stationery.
The 2013 Kwik Kopy Hands Classic will take …