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Advertising 101


Advertising 101It may be a cliche but it’s also a truism in the business world: you have to spend money to make money. Advertising is a necessary evil, but if your advertising doesn’t contain the right information, you’re simply throwing away good money.

We’ve all seen those arty or left-of-centre television commercials that hold our attention for whatever reason, but leave us wondering exactly what we just witnessed. Regardless of the skill (and money) employed in their creation, advertisements that fail to let us know what it is they’re promoting, whether in a 30-second television advert, radio spot or highway billboard, have failed.

Leave the symbolism and the ambiguity to the student art films. Effective advertising lets the consumer know exactly what the product or service is, where they can get it and why they should.

At the very least, advertising should always include the five ‘W’s:

  • Who
  • What
  • Where
  • When
  • Why

Who are you? What does your business do or what service do you provide? Where are you located? When can I utilise your services? And why should someone use you?

Of course, all the advertising you can afford is a waste if it’s not properly targeted to reach the intended audience. Kwik Kopy know how to produce effective print advertising materials for your business that specifically target your clientele and won’t exceed your budget.

Kwik Kopy can design and print all manner of advertising materials that will get your business noticed. One-page flyers, pamphlets and posters can all be designed by award-winning designers to the brief outlined by you. Kwik Kopy are also happy to provide copywriting services and marketing advice to ensure your advertising hits the mark.

Contact your local Kwik Kopy Centre to find out how they can help with your print advertising needs.

For more handy design and printing tips, head to your nearest Kwik Kopy Centre.

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