Choosing the right font for your small business website or marketing materials may seem like an irrelevant detail, but the fonts you choose actually communicate a lot about your brand.
But when it comes to selecting the right font, it is a little more involved than just deciding on the right font ‘personality’. The visual components of your font choice are important, but you also need to consider whether your font of choice is available on a particular browser or operating system.
Here are 4 important things for you to consider:
- True Type – In the old days typeface needed to be created specifically for the size it was going to be viewed at and if the type was made larger or smaller than intended – it looked dreadful. These days we have ‘true type’ which allows you to resize your fonts and still have them look great.
- Safe Fonts – Not all fonts are used by both Mac and Windows operating systems. In fact, there are very few fonts that are considered universal and can be viewed on both systems. Choosing a ‘safe font’ like Arial, Times New Roman or Georgia will ensure that your content will be viewed the same on either operating system.
- Serif – You may not have noticed them, but a lot of fonts have small lines which appear at the top and bottom of each letter. Those little lines are called serifs and any font that includes those lines is identified as a serif font. Serif fonts are particularly great for physical marketing materials. They can be effective online as well, but you need to pay particular attention to the spacing of your characters to avoid things looking too cramped.
- Sans Serif – The word ‘sans’ means without, so a font that is ‘sans serif’, is one that doesn’t have the little lines on the top and bottom of each letter. The font we use on this website, for example, is a sans serif font. Sans serif fonts are really effective for online marketing or websites because they look cleaner and bring a more minimalist look to your designs.
For more information about incorporating fonts into your website design, contact the team at Kwik Kopy today!