printed marketing collateralBrochures offer a flexible marketing tool for any business and can be used to raise your brand profile or to promote your products or services. Brochures are ideal for direct mail or simply handed out in-store. They’re also a useful marketing tool at tradeshows and promotional events as well being perfect for leave-behinds following meetings with new prospects. Let’s take a closer look at some of the basics to getting your printed brochure just right.

4 things to consider to create an effective brochure

  1. Know your targets

To produce a brochure for business with maximum impact you need to understand your target audience. Once you’ve decided exactly who your brochure is aimed at, you can decide what type of information they will need and decide the right tone and style for your brochure.

  1. Have a purpose

Think about if you want your brochure to be a stand-alone promotional tool or if your brochure is being used as part of an overall marketing mix. Do you want it to provide customers and prospects with further insight into what your business does or is your brochure being created to promote a particular product or service.

  1. Decide on your selling points

design an effective brochureOnce you have a good picture of your target buyers then you’ll be able to choose the exact benefits and selling points that will have maximum appeal. You can also decide on the approach to best suit this audience. Your brochure should have a beginning, middle and end so that it tells a story about your product or service.

  1. Avoid busy designs

You want your brochure to be thorough but try not to fit in every fact and figure you can think of.  Instead go for informative, helpful copy and a great design layout that will appeal to your target audience and lead them to the next step, such as completing a purchase, visiting your website or your business in person.

Remember, a brochure reflects your business, so to promote brand credibility and make a great impression with your audience then it’s worth investing in professionals to take care of design, copy and printing.

To create a great brochure that gets results for your business, speak to the team at your local Kwik Kopy today.