The end of the financial year is rapidly approaching and for a small business owner, the countdown to the 30th June often means a busy time of accounting and bookkeeping tasks not to mention all the planning for the new financial year.
To help you prepare for this hectic period, MYOB has a MYOB checklist for small business owners that you might want to check out. Here are some other areas you might want to think about to help ease the stress of the end of financial year and get the new one off to a great start.
End of Financial Year Promotions
Seize the day and offer an end of financial year promotion to boost business. Offer a discount on slow moving items, run a special promotion or provide new financial year discount coupons. Use social media such as your business Facebook page to invite customers to submit their new financial year resolutions and think about offering a prize for the most creative ones.
Now is a great time to take a look at how your website design can work more efficiently for your business. As an increasing number of people access the internet on their mobile devices, it’s important that you have a responsive design that scales content whatever screen size your site is accessed from.
If your business has grown or expanded over the past financial year (or more) then it could be time to refresh your logo. Through each stage of evolution of your business, the design of your logo design should be updated to reflect the changing culture or focus of your company.
Marketing Collateral & Business Stationery
If your marketing materials and business stationery are not an effective representation of your brand, products and services then now is the time to budget for an upgrade. Review all existing marketing collateral and make sure it reflects your business today. Consider updating your business cards, letterhead, envelopes and other business stationery in the new financial year to add to your brand credibility and sense of professionalism.
Whether you need a formal annual reports or a more informal update to customers, prospects and suppliers to let them know how business is tracking, now is a good time to schedule key communications for the end of financial year. Plan to make these available in print and digital so that everyone can have access and be kept informed.
To discuss your branding and marketing needs for the end of financial year and beyond, speak to the team at your Contact your local Kwik Kopy today.