Variable printing (or variable data printing) is a form of digital printing which allows you to customise and personalise your printed material from one unit to the next. It varies in complexity from simply changing a name, to changing large amounts of texts and images – so you can completely tailor each and every piece that comes out of the printer in one job.
Variable printing is an effective way to hone in on individuals in your customer database, and on average has a much higher rate of return than static direct mail and other generic communication. By customising the content on your direct marketing, you can increase response rates and boost customer loyalty.
Some marketing tools that are guaranteed to be effective with variable printing include:
- Direct mail letters
- Greeting cards
Thinking of using variable print for your next marketing campaign? It’s best to plan your artwork to allow for customisable content from the start, so make sure you ask your local Kwik Kopy printing expert for guidance at this stage.
For more handy design and printing tips, head to your nearest Kwik Kopy Centre.