Like it or not, the 21st century is the digital age and if you’re not online, well, you might as well not exist. There’s no excuse for your business not to be on the web and here are five reasons why Kwik Kopy think you should have a website.
1. Everybody’s doing it
While not ones to say popular is good or suggest you follow the herd, those at Kwik Kopy do say, “if you can’t beat ’em, join ’em!” Everyone’s online these days, whether it’s at home, in the office or commuting between the two. More and more people use the internet as part of their personal and professional lives, so it makes perfect sense that in order to reach people you need to be where the people are.
2. People want things now
The days of flipping through the hefty Yellow Pages are virtually over. When people want to find a business or a service, their first port of call is either a trusted website or, most likely, an online search engine. Fingers no longer do the walking, they tap dance across the keyboard fantastic. And if your business name doesn’t show up in the search results, customers won’t show up at your business.
3. It is better to have loved and lost
Following on from point #2, just like in love, lotto and life, if you’re not in it then you can’t expect to win. No matter the size of your website, the mere fact it exists means you are increasing your chance of attracting people. With a few carefully chosen keywords, an online search by a prospective client could result in your business’s site being listed among the top results. And the canny consumer – and they are becoming ever cannier – won’t necessarily go with result #1. As time poor as we seem to be, we still like to shop around to find what we’re looking for (products and services) at the best possible price.
4. A virtually permanent presence
Too often we hear that once something is on the net it’s out there for all to see. That’s only a bad thing if it’s photos or footage of something that should be kept between consenting adults! In the case of a business website, it’s all good. A website allows your business, and what it has to offer, to be viewed all day, everyday. This will allow consumers to find your business whether they be searching in the middle of the night, or even from the other side of the world.
5. The gift that keeps on giving
After the initial set-up costs, the maintenance of your website requires relatively little in the way of financial upkeep if it is done correctly from the beginning.
As you can see, it pays for your business to have a website, and Kwik Kopy can help you achieve this. They have a team of award-winning designers who can effectively bring to the web what your business has to offer. Contact your nearest Kwik Kopy centre to find out what they can do to get your business online.
For more handy design and printing tips, head to your nearest Kwik Kopy Centre.