If you’re heading into the new financial year with the same marketing materials you’ve been using for a while then now could be a good time to consider a change. Small businesses who stay ahead of their competition understand the importance of staying on top of their marketing materials to effectively convey their branding and promotional messages to customers and prospects. Here are a few tips to help you get the most out of your print marketing.
3 Tips for Updating Your Marketing Material
Reflect your Branding
It’s important that your marketing materials reflect your branding and if you’ve made any change to your company logo, mission statement or your company has grown or change its target market focus, then it’s could be a good idea to update your marketing material to match who you are and what your business stands for. It’s important that your marketing material evolves as your business does to accurately tell the story of your business today.
You don’t have to be a fan of QR codes or a complete tech-geek to include them on your marketing materials. The fact is that enough of your target market will respond to QR codes which make them important to include on your print marketing materials. It’s important to weave other technology-driven response mechanisms into your print marketing collateral. In today’s world of all thing digital, mobile websites, links to apps, web forms, augmented reality, interactive location maps etc are all ways to help you generate greater returns from your marketing efforts.
As a small business, having a social media presence is a great way to connect with your customers, prospects, suppliers and local community. Look for ways to promote your social media efforts by including social media icons and your unique IDs on your print marketing materials. Better still, try to find ways to encourage customers and prospects to follow you online, such as printing business cards that also promote the daily tips you offer on your Facebook page.
For advice on marketing materials that create a great impression for your business, speak to the team at your local Kwik Kopy today.