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What is Franchising?

Why choose FranchisingFranchising is a special business relationship in which the franchisor assigns the right to franchisees to market and distribute the franchisor’s goods or service, and to use the business brand and marketing for a fixed period. The International Franchise Association defines it as “continuing relationship in which the franchisor provides a licensed privilege to do business, plus assistance in organising training, merchandising and management in return for a consideration from the franchisee”.

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