When you own a small business, your business card is not only a networking tool but also an important visual reminder of your brand. So you need to make sure it’s working effectively for your business.
There is a fine line between having too much information and not enough on your business card design. You don’t want your business card design to seem cluttered and disorganised but at the same time it’s important to make sure that your contacts have everything they need in order to reach you.
So what information should you include on your business card?
Business Name & Logo: Remember that your business card is an advertisement for your small business, not for you the individual, so ensure that the business name and logo is the main focal point of the design.
Name & Position: If you are responsible for a number of different aspects of the business, try to think about the people who will be receiving the card and the reasons they are most likely to be contacting you and decide on the most appropriate title from there.
Email Address: People are often more comfortable sending a quick email enquiry than picking up the phone to chat. This makes your email address a vital piece of contact information.
Phone Number: Although people often prefer email, including a phone number on your cards will add credibility. If you want your customers to be able to reach you anywhere, consider adding your business mobile number.
Website: Your website address is an essential addition that should not be overlooked!
Optional Extras: Information to add to your Business Card
Social Media Accounts: Where relevant, add your social media details, especially for brands that suit Instagram, Facebook, Youtube and Pinterest.
Skype Details, Wechat: If your business is set up to take calls (or videos) via Skype or WeChat it’s definitely worth adding these details in (particularly if you are doing business overseas).
Products and Services: If it isn’t instantly obvious what your company does, include it on your business card as a reminder to customers. We recommend lists or dot points to make it easier to read.
QR Codes: An optional extra is the QR code. It’s a great way to link people to more detail about your company.
Speak to the team at Kwik Kopy for advice about what can work best for your business card. We can provide further information on powerful and effective business card design.