Augmented Reality (AR) involves the use of devices that relate to the environment then supply the user with additional, computer-enhanced information about it.
Printed marketing materials can be designed with certain ‘trigger’ images that give the user access to additional digital content when scanned by an AR enabled device.
AR experiences can include multiple types of content, including but not limited to:
- Additional product details and images
- Expanded nutritional information for food products
- 3D graphics
- Video content
- eCommerce site
- Exclusive offers
- The ability to virtually try on clothes
- Store locator
This whitepaper looks at how augmented reality works, the business benefits of using augmented reality as well as some case studies of companies who are using the technology.