Following its purchase of the City Print business from the Administrator in April 2012 Kwik Kopy Australia has been successful in franchising this premier Sydney CBD Print and Design business, known as Kwik Kopy Central City to Mr Phillip Joel, the owner of Printer’s Devil.
New franchisee of Kwik Kopy Central City, Mr Phillip Joel is an experienced digital print centre operator who for over twelve years owned the digital print centre Printer’s Devil.
He says the strength of the Kwik Kopy brand was a major contributing factor in him making the move from private business into a franchised operation.
“In my discussions with Kwik Kopy, the strength of their brand was evident,” Phillip says. “Above all, we were impressed with their clear strategy for dealing with the changes in this industry, an ability to move with the times and a proven track record in achieving growth.”
As part of the transaction Phillip has continued the employment of all the staff at Kwik Kopy Central City.
In another positive outcome as a result of this deal, Philip will be converting his existing business Printer’s Devil into a Kwik Kopy franchise. This will be known as Kwik Kopy Elizabeth Street, located in a prime position close to the Sydney law courts.
Kwik Kopy Elizabeth Street will be operated by Phillip’s current business partner Roy Chassay who has worked in the business for many years and is also an experienced digital print centre operator.
Phillip and Roy are committed to growing both businesses under the Kwik Kopy brand.
Kwik Kopy Managing Director, David Bell says that bringing such highly experience print operators into the franchise organisation is a very positive move.
“As well as being a great opportunity to bring future sales growth to both businesses, it firmly re-establishes the Kwik Kopy brand as the biggest and strongest print name in the Sydney CBD,” he said.
“The conversion of Printer’s Devil into a Kwik Kopy franchise is a tremendous endorsement of the Kwik Kopy brand and of our franchise model in general.”