Kwik Kopy is proud to partner with the Franchise Council of Australia (FCA) as the FCA’s supplier of choice for print solutions for its vast network of members across the country.
Kwik Kopy Australia Managing Director, David Bell says this partnership highlights Kwik Kopy’s firm commitment to the franchise sector, and small to medium businesses in Australia.
“Our team members are huge advocates of the opportunities a franchise business offers and we are passionate about the franchise sector in Australia.”
Kwik Kopy is an award winning provider of print, graphic design, web and marketing services with 93 B2B franchises operating throughout Australia.
Commenting on the partnership, FCA CEO Damian Paull says: “We are delighted to welcome Kwik Kopy as the first B2B franchisor to partner with the FCA. As a franchise system themselves, Kwik Kopy understand the sector from the inside out. As leaders in the print, design and marketing field they have the expertise to deliver tailored marketing solutions that will help to support the growth and success of the franchise systems that are the backbone of this vibrant and economically important sector.”
David Bell says Kwik Kopy has secured a leading position in its industry due to print, design and online solutions that meet the unique needs of corporate business today.
“Over recent years, Kwik Kopy has had a renewed focus on traditional print, investing in the very latest IT and innovation to deliver a large range of print communication products,” he said.
“Even in the digital communication age, customers continue to respond well to quality print marketing collateral. From a well-designed business card to posters, banners and brochures, providing your targets with something tangible can help give your business a real point of difference.”
The most effective marketing strategies rely on a mix of print and digital touch points, which Kwik Kopy is well positioned to advise on.
In recent years Kwik Kopy has seen a large increase in customers wanting to manage their print requirements using web to print. Kwik Kopy’s bespoke online ordering solution, Zenith Hub is ideally suited to any franchise system that wishes to manage its marketing program centrally. Zenith Hub allows franchisors to keep control over branding and consistency whilst allowing individual franchisees the freedom of ordering and paying for their own printed items to suit their needs.
One of the biggest advantages of being part of a franchise organisation is that you get to tap into a highly established and recognised brand, giving you plenty of leverage in the market. But to be a successful franchisee, you then need to turn this into successful marketing within your local community.
For your brand to be visible in your local area, David Bell recommends finding different ways to reach out to your existing and potential customers.
“In addition to your website and social media, think direct mail campaigns, flyers, postcards, posters, banners, print ads and more to lift the profile of your business and promotions locally,” he said.
“We know that the right marketing collateral can help a business stand out from the competition and we’re excited about bringing leading print solutions to Australian businesses in the important franchise sector.”