Kwik Kopy Australia has announced the winner of its annual Red Flame Design Awards, created to build a sense of design community across the Kwik Kopy and 121 Creative network.
Isaac Gibson, Senior Designer at 121 Geebung took out this year’s first prize announced at the gala dinner as part of the 2017 Kwik Kopy Conference held in Queenstown, New Zealand earlier this month.
The annual Red Flame Awards is open to Kwik Kopy and 121 Creative in-house designers. This year’s communication brief was to develop a campaign to promote Kwik Kopy graphic design services to existing customers as well as the broader market, with the hero item in the campaign a direct mail piece aimed at invoking a sense of curiosity and excitement from the recipient.
Kwik Kopy Marketing Manager, Karin Ingram says that this year’s entries met and exceeded the brief.
“We wanted to give our designers the opportunity to work on a real brief. Graphic design is a major aspect of the Kwik Kopy success story and a growing part of our positioning and customer offer,” she said.
“Our talented designers came up with a whole range of innovative ideas and creative. It became immediately clear just how much thought, time and effort they put into their work.”
Design industry experts Carol Mackay and Greg Branson formed the external panel invited to perform the final judging. They provided entrants with valuable feedback and congratulated everyone for a job well done.
121 Creative Group Creative Director, Prabs Kundu adds that judges were delighted to see such a high standard of entries.
“Many designers put a great deal of unseen effort into the presentation of their ideas and rationale for design,” he said.
“This year highlighted the depth of talent across the Kwik Kopy and 121 network. It is clear that our team is committed to delivering great design solutions for our clients.”
Isaac’s winning entry stood out from the crowd due to its fresh look that was still very much on brand. Kwik Kopy Marketing Manager, Karin Ingram says the judges were impressed with Isaac’s idea that offered something different from Kwik Kopy’s most recent campaigns.
“It’s eye-catching creative that definitely promotes the value of graphic design to businesses,” she said.
“We think our customers are going to really enjoy this campaign and some of the fun elements that we hope will become talking points. We are looking forward to rolling this out in the near future.”
As the winning designer and Centre, Isaac and 121 Geebung will now work with the Kwik Kopy head office marketing team to develop a 2017/18 marketing campaign that can be used by the entire Kwik Kopy network. Kwik Kopy looks forward to revealing this innovative campaign later this year.