Prabs Kundu, Designer for Kwik Kopy Moonee Ponds took out the first place prize. He was closely followed by runners up Wendy Johns, Kwik Kopy Surry Hills in second place and Charlotte Maundrell and Kirstin Sinclair from Kwik Kopy Richmond who were awarded third place.
The annual Red Flame Awards is open to Kwik Kopy and 121 Creative in-house designers. This year Kwik Kopy was proud to partner with 2012 AFL Premiership Champions, the Sydney Swans on a brand refresh project for their ‘Red Rookie’ program.
The Red Rookie program was born from the Sydney Swans Membership and Fan Development departments identifying the need to recruit junior members to the Club to secure the future generations of Sydney Swan members.
Kwik Kopy launched the Red Flame Awards competition inviting its in-house designers to use their design skills to encourage lifelong AFL sporting fans. Richard Baker, Head of Innovation for Kwik Kopy says the competition is an opportunity for designers to have their design works recognised.
“We understand the time and effort that designers go to in order to enter the Red Flame Awards. So this year, we wanted to find a project that could showcase the tremendous depth of talent amongst designers at Kwik Kopy,” he said.
“Working with the Sydney Swans presented a terrific opportunity for both the individual’s portfolio and the company as a whole.”
The Red Flame Awards competition aims to promote great design throughout the network and designers did not disappoint. The judges at the Sydney Swans had a difficult time choosing their finalists, narrowing the field to a top three before eventually deciding on the winning design.
Michael Martin, Fan Development Executive for the Sydney Swans says the Kwik Kopy design entries featured innovative promotions and logo designs that captured the judges’ attention.
“We were very impressed by the quality of the entries that were received through the Kwik Kopy Red Flame Awards,” he said.
“The Red Rookie brand presented a significant challenge for the Kwik Kopy designers, so we were delighted to see how accurately and effectively the final entries were delivered.”
The brand refresh ideas put together by Kwik Kopy design and print experts will be used to reinvigorate the Red Rookie program with a fresh look and feel ready for the 2014 AFL season.