In order to compete in a competitive market, the ability to reach customers effectively is key and a mobile website design that is responsive and displays well on all devices is crucial.
But, if creating mobile specific version of your website is a little out of your budget, then there are still a few website design ideas that will make your regular website more accessible to mobile users.
How Can You Tweak Your Current Design To Make it More Mobile Friendly?
Take a Closer Look
First things first, try accessing your site from a mobile device – preferably a smartphone – and take a look at just how well your brand is (or isn’t!) communicating so that you have a clear idea of what needs to be changed.
Simplify Your Design
To deliver a more mobile friendly experience but remember to tread carefully between optimising for mobile and destroying the desktop experience.
Keep it Above the Fold
Place all business critical information ‘above the fold’ – this is the area at the top of your website that visitors see first without having to scroll down. Think what are the three things I want visitors to do and include this information here.
Clear Contact Info
Make sure your contact information is available on every page, preferably in the top left where it is easy to find, without having to click on a bunch of tiny buttons, if you can include ‘click to call’ or a simple call to action that allows customers to leave their details for you to contact them at a time convenient for them then all the better.
Try incorporating a larger font size and increase the size of your navigation buttons for ease of use on the smaller screens.
Check Google Analytics to track your mobile visitors. If they start overtaking the desktop visitors then it might be time to invest in a mobile website.