Every business wants to get their signs noticed and a strong call to action can really maximise your return on investment.
Signage such as banners, billboards and posters, A-frames, light boxes, vehicle graphics and event signage all present your business with great advertising opportunities.
What Is a Call To Action?
A call to action (CTA) is the marketing term used for copy that instructs the reader to perform a task. When it comes to your signage, your CTA is the part that asks your targets to take an action that fulfills the goal of the advertising on display. By including strong calls to action you can engage your target audience in your product or service and compel them to act
How to Design Calls To Action on Signage
Know your audience: By demonstrating that you understand the needs of your target market, your calls to action will be something your audience find persuasive and compelling.
Be easy to understand: Your calls to action should be easy to understand so that your targets know what they need to do next and how it will benefit them.
Suit the location: The placement of your signage plays an important role when choosing your calls to action. Buy Now or Sign up Today makes sense when you’re displaying signs close to your business. But for billboards or advertising at a community event or trade show then Call Us or Visit our Website with your contact information prominently displayed will work better.
What to Include in Your Calls To Action
Your CTAs should be written clearly and include actionable verbs and phrases. A call to action is far more effective when your audience is only being asked to complete one task and if you really want to strengthen your call to action then a time limitation adds a sense of urgency.
BAD“Call us anytime” Your audience will quickly forget.
| GOOD“Call us today” Your targets have a firm measurement of time to work with and it creates a sense of importance.
| BETTER“Call now!” Audience understands the importance of calling soon as you’ve implied the offer may not last forever and they need to call soon if they don’t want to miss out. |
If you really want to make an impact with your audience then a call to action such as Call now- supplies limited or Call today to take advantage of this limited-time offer will really help create a sense of urgency.
For great signage with calls to action that engage your target market, speak to the team at your local Kwik Kopy today.
