These days it’s not unusual as business owners to get so caught up with the online branding of our business that we can forget to invest in physical marketing materials, such as business cards, stationery or brochures.
The truth is that every single interaction with your business is helping customers and prospects form an impression of your brand – stationery included. In fact, even in our increasingly digital world you will still find that ‘real life’ marketing materials and stationery options often carry more weight when it comes to overall brand image.
So what does your letterhead say about you?
First of all you need to look at your paper choice. Before your customers even see the message in your letter, they are receiving valuable information about your business based only on the weight and feel of your paper.
What message do you want to portray? If you’re a business that prides itself on being a budget conscious company you probably don’t want to send out the heaviest weight paper you can find, and if you’re a luxury brand it will go against your image to send out a lightweight paper option, likewise if your business is well-known for its eco-friendly policies then a recycled option will work best.
Once your paper choice is sorted, you need to start thinking about your design options. The additional space on a letterhead compared with a business card format allows you incorporate a little more creative flair in your design, but it’s important to create a sense of professionalism to ensure that you portray your business in the best possible light.
It’s important to work with a company who can offer you the best quality design and printing without putting pressure on your budget. That’s where the team at Kwik Kopy can help so get in touch today for an obligation free consultation.