‘Tis the season – for your business to send cards and spread some festive cheer, and in today’s digital age, eCards have become a more and more acceptable means of showing your appreciation to customers, suppliers and other business contacts at the end of the year.
There’s also the added bonus of saving you time and money as well as being environmentally friendly. You still need to take care with your eCards and follow the same etiquette you would for the more traditional printed card.
But before you start making your list and checking it twice – here are our top tips for sending eCards this holiday season.
4 Tips for Sending Festive eCards
1. When to send
The beauty of eCards is that they can be produced and sent out quickly. Anytime from the beginning of December is a good time to send your eCard. Lots of businesses close for a couple of weeks of the holidays, so make sure you know your recipients’ last day and that your eCard lands in their inbox beforehand.
2. Know your audience
If you’re planning an eCard then make sure your mailing list is filled with people who check their emails frequently. Think about the devices they will be accessing your eCard on so it can be easily read. It’s also important not to assume that everyone celebrates Christmas. Stick with more generic messages such as Happy Holidays or Wishing You Every Success for the New Year or try to incorporate some actual sentiments.
3. Be selective
It might be tempting to do an eCard blast to everyone in your address book, but be careful to only send festive messages to people who want to hear from your business. This could be customers and prospects who have chosen to receive your messages or business associates that you have a close relationship with.
4. Avoid the hard sell
Your eCard is an opportunity to promote your brand but keep the messaging simple. Remember, sending an eCard is all about communicating and keeping in touch with people rather than trying to sell them something. Go easy on the marketing speak – but if your business doesn’t send email blasts very often then an offer to be redeemed in the New Year won’t hurt.
Kwik Kopy offers a wide range of designs for you to choose from, contact our team about sending your Christmas eCard today!