If you’re a small business that has spent time and money on a great web design that’s Google friendly and attracting the right people, the next logical step is to convert your site visitors into paying customers. Here’s how…
4 Simple Ways to Turn your Website Visitors into Loyal Customers
Be Bold with Call-to-Actions
Don’t be shy when it comes to letting site visitors know what you want them to do as research shows that using simple calls to action on your web pages can increase conversion rates by as much as 62%. Give your visitors direction by including a primary call to action on each web page e.g. request a quote, call you, sign up for your newsletter. It’s important that every page of your site has a well-defined purpose so that users know exactly what you would like them to do next.
Make yourself Contactable
Making yourself readily accessible is a great way to build consumer confidence in your business. Now this doesn’t mean that you have to be available 24/7 but you do need to make your contact information readily available, whether it’s your Contact Us form, email address or phone number. People want to know that you’re a real business with real people behind the website so including all the ways to reach you as well as a location map, hours of operation and social media pages provides plenty of opportunity for targets to connect with your business.
Make Great Use of Video
Did you know that even if visitors don’t actually watch the videos on your business website – they can still do wonders for conversion rates! Studies show that including videos on web pages consistently increases conversion rates by up to 46%. It all comes down to the fact your target audience likes to see what they’re buying and who they’re buying from.
Capture your Leads
Lead capture is an essential component of any content strategy i.e. where you collate contact details for prospective customers. Use your website as a way to capture information about site visitors (i.e. your leads) so that you can stay in touch with them in the future via email marketing until they’re ready to make a purchase.
TIP: An up-to-date well maintained email database is one of your greatest business assets.
For more information on converting site visitors into loyal paying customers, download our FREE eBook “How to Convert Your Visitors into Customers”.