Search Engine Optimisation (SEO) is one of the most important things you need to understand in order to have a successful small business website.
It’s a set of tactics and practices to drive your website up the natural ranking in search engines for keywords that you want your business to be found on.
These days most online website traffic comes from search engines, so it pays to understand a little bit about what it takes to get your business website appearing as high as possible in the search results.
Here are 3 top tips for improving your website’s SEO
1. Pick the Right Keywords – Selecting the right keyword or keywords to attach to your small business website can be tricky. You want to pick something that is common enough that your customers will be searching for it, but not so common that your business ends up getting lost in a sea of results. Think about what your ideal client is going to type into Google to find you and use this to create your list of keywords. These are the words that you want to include regularly in your content.
2. Make Your Meta Better – When you do a Google search, the results page gives you a list of websites to visit, but it also gives you two lines of information under each search result. Those two lines are your Meta description. Your Meta description should be between 150 and 160 characters, needs to include your keyword, and should have a direct relevance to the webpage.
3. Create More Inbound Links – Inbound linking is a very powerful way to increase your SEO. Every inbound link that appears across the internet gives your small business more credibility in the eyes of the search engines. A good way to start increasing your inbound links is to share links back to your products or blog posts from your social media accounts.
If you’re looking for SEO services, need help finding the perfect keyword to drive traffic to your website, or looking to create a powerful digital marketing strategy for your business, contact the team at Kwik Kopy today.