It’s no secret that customers and prospects are increasingly influenced by the content they discover online. And if you’re a business whose target market has grown up in an age of technology then you need to make sure your marketing keeps pace.
Here are three must have skills for marketers to master in the digital world in order to make that all important connection with tech savvy customers.
3 Digital ‘Must Haves’ For SMEs
Develop an understanding of SEO content development
Making your business website search engine friendly is called search engine optimisation (SEO). Search engines are constantly looking to improve customer experience by trying to display the most relevant content based on the keyword search used. If you learn all about your customer by monitoring the queries they have when looking for your website, then you will be able to put together a keyword plan to develop SEO content.
Learn how to build a social media engagement strategy
Social media has become increasingly relevant and it’s important you know how to build a presence to connect with your target market. Make sure you research what your customers, suppliers and even your competition are talking about and where you can find them (Facebook, LinkedIn, Instagram, YouTube etc). Start a blog on your website or develop relationships with influential industry bloggers who can endorse your products or services. Establish a discussion forum or use your business Facebook page to encourage customers to interact with you.
Gain a thorough knowledge of mobile marketing
In case you hadn’t already heard, 2014 is the year of the mobile. Your customer and prospects are constantly on the go, they’re accessing the Internet via their mobile devices more than ever before and it’s important to know how to implement a mobile marketing strategy. Make sure you’re totally across the two main strategies available for businesses who want to improve the mobile experience for their customers:
- Mobile website – where a website is developed specifically for mobile device users
- Responsive website – where your website resizes itself based on the screen resolution of a site visitor’s mobile device.
If you’re interested in your business bridging the digital divide, speak to the team at your local Kwik Kopy today.