Used strategically, giving corporate gifts to clients and customers can work wonders for reinforcing brand awareness and improving your reputation. However corporate gifts can sometimes become a delicate issue as Christmas creeps closer. How do you find the perfect Christmas corporate gift that isn’t tacky, tasteless or transparently promotional?
Why give corporate gifts?
There are many reasons why Christmas is the perfect time to reach out to your customers or clients. Aside from all religious overtones, Christmas falls at the end of the calendar year, and marks one of the only occasions when almost every business person takes a break from work to wind down. What better time than to show your gratitude to everyone who has helped support your business in the past twelve months? And with Christmas being a season of gift-giving, it only seems natural to give something back to all those people.
What should I give?
The key is to think outside the square and add your own personal touches to your corporate gifts. Most of your competitors will probably send the same banal corporate gifts every year. For a Christmas corporate gift, you need something a bit more special. Very important persons might receive an expensive personalised pen, mug, or even a nice bottle of bubbly in a personalised wine box. For an even simpler corporate gift, send a small trifle enclosed with a handwritten with compliments slip. Small hints of your own personal effort and thought will be what recommends you to your clientele.
What about my budget?
You may want to send something cheap, but heartfelt, to a larger mass of customers – in which case, you might opt for a written letter or personalised Christmas card. Giving Christmas corporate gifts doesn’t have to be about overt promotion, or about spending big – it’s more the act of saying thank you to your important business connections, and revitalising your relationship for a prosperous year ahead.
Kwik Kopy can print or personalise just about anything for you and your business. From personalised wine boxes, to custom Christmas cards, stationery and with compliments slips, your nearest Kwik Kopy design and print centre can sort all your printing needs if you’re stuck for Christmas corporate gifts this year.
For more handy design and printing tips, head to your nearest Kwik Kopy Centre.