The survey covers a franchisee’s satisfaction in their current franchise business, with a specific focus on franchise renewal, recommendation, lifestyle and business support. The 2nd place result is testament to Kwik Kopy’s B2B business model which includes a strong franchise support system and a renewed focus on sharing knowledge.
The leading Corporate Design and Print solutions specialist is celebrating an impressive climb to the top securing the number two spot in the latest results.
Kwik Kopy is now over 20% higher than the industry average when it comes to support in both frequency of contact and quality of mentoring and guidance. Kwik Kopy has also seen a jump since the last survey in the area of better collaboration and sharing of knowledge scoring 29% better than the industry average.
Head of Intelligence at 10 THOUSAND FEET, Ian Krawitz said the latest survey results show that face-to-face communications are still critical, but combined with online collaboration tools; franchisors such as Kwik Kopy have been able to take the quality of their communications to the next level.
“We have seen a direct correlation between franchisors embracing online communication platforms and strong satisfaction levels among franchisees,” he said.
“Sitting down one on one with a franchisee is vital, but what online platforms are doing is enabling the most experienced people in the business to share the most up-to-date advice with franchisees they wouldn’t ordinarily get to meet with.”
The ability to share information with peers is just one of the benefits of being part of such a strong national franchise community such as Kwik Kopy.
The company has spent the past two years sharing business expertise more effectively across the group including the launch of online sales and marketing portals. This has included sharing best practice tips and documenting case studies of success amongst Kwik Kopy franchisees.
Kwik Kopy CEO, David Bell said the key has been execution, “It’s all very well having a strategy, however, unless it is executed properly it will not work,” he said.
“We have had the right resourcing and internal team to drive these changes over the last couple of years and their commitment is paying dividends.”