Your website is the face of your brand and it’s important to make a good first impression. What’s more, it should play an integral role in helping you grow your business. This means helping to build customer relationships as well as generating leads and attracting new prospects.
If your website isn’t doing its job, then chances are it’s time to revamp the look and feel of your site to increase conversions and achieve the online presence your business deserves. This can be a daunting prospect for many small businesses, so here are a few tips to help your redesign start out on solid ground.
3 Tips to Prepare Your Business for a Website Redesign
1. Picture your perfect customer
Your website is an important marketing tool for your business so it is essential that it appeals to your target market. Make sure you begin by creating your ‘buyer persona’ – the person you want to visit your site on a regular basis. Learn from your existing loyal customers about their needs, issues and concerns. Once you understand the mindset of your targets, it will be easier to create a website that appeals to site visitors and one that directs them to relevant information in the quickest way possible.
2. Conduct an audit
Audit your website to help you build a picture of how site visitors currently interact and respond to your existing site. This information together with your buyer persona will help you to map out your conversion path. It’s important to be able to develop pages with optimised content and call-to-actions that help your customers and prospects navigate your site with ease. At the end of the day, you want your new look site to help existing customers strengthen their relationship with you as well as informing new prospects and capturing leads.
3. Establish how to look your best
You want your website to appeal to site visitors so it is important to get the look and feel just right. It’s important to establish a design aesthetic that fits with the user experience you want to create (and that your buyer is going to respond to). Typography, colour palette, images, use of white space and icons will all impact the look and feel of your brand and how effectively your message and brand values will be conveyed.
For help creating an effective website for your business, speak to the team at your local Kwik Kopy today.