Imagine a world where every email blast you send out gets opened and read by your targets. You’ve managed to master that all important subject line but there is one element at the bottom of your correspondence that still needs careful consideration.
Get your email signature right and your business will be on track to leave a lasting impression.
3 Best Practice Tips To Optimise Your Email Signature
Create The Right Image
Think carefully when it comes to including images in your email signature as you will find that some email providers or devices actually block the images in your emails – and there’s nothing worse than not being able to read an email signature. You want to make sure yours is noticed – so if you do want to include an image, always use alt text behind it so that your recipient doesn’t just see a blank box.
Be Mobile Friendly
With an audience constantly on the move, it’s important that your email signature is suitable for every mobile device. At the end of the day, usability is always going to be more important than your chosen design. Make sure your design is perfect for the small screen – so pick the right size font, factor in reading speed and ensure your recipient can put their thumb on your links with ease.
Get Your Contact Details Just Right
As tempting as it might be to include every method of contact you have for a customer to reach you, it’s important that you exercise some restraint. Instead of overwhelming your target, choose just a couple of contact details to include. In fact, you can even add further value by letting your audience know the best way to reach you.
The same can be said for social icons, simply include one or two so that you don’t overwhelm your audience and you’ll stand a much better chance of getting them to click.
Finally, never shy away from injecting a bit of your personality if you think it’s going to get your business noticed. At the end of the day, you want to make sure your email is the one that customers and prospects respond to.
For more tips on how to get the most from your email marketing campaigns, speak to the team at your local Kwik Kopy today.