There’s little doubt that online business marketing is on the rise and in particular – video marketing. Video content is a great accompaniment to your social media channels and videos are an excellent way to engage new customers and increase brand awareness.
So, What Can You Do to Optimise Your Video Content?
1. Quality not Quantity
Take some time to think about your ideal viewer and the type of message you want to send about your brand. Ensure that you’re putting up quality content that serves a purpose, rather than just trying to fill a quota.
Just like with blog posts and articles, your video headline can pull powerful traffic so take some time to think about the perfect headline. Make it short, informative and try to incorporate your search keywords if you can.
Remember, the video is a platform for your business, so don’t be shy about including your branding information. This way if someone is viewing the video out of context they will easily be able to see who you are.
Make the video description box work for you. Place your website address in top billing so people can be easily directed to your site, describe your video content and incorporate your business keywords in the description to improve the chances of your content being discovered.
What good is your content if no-one sees it? Upload videos to YouTube and then embed them into your website on the relevant pages to increase engagement on the website. Share videos with your social media circles, and encourage others to do the same.
If you’re interested in incorporating video content into your marketing strategy but you aren’t sure where to start, contact the team at Kwik Kopy today!