Even in an age, where campaigns focus on targeting online audiences, large format continues to be a great addition to the marketing mix. Posters offer versatility and affordability, here a few tips to getting it right.
4 Rules for Creating Effective Posters
Keep It Simple Stupid (KISS)
Follow the KISS principle to effectively market your business with posters. Avoid cramming your poster with unnecessary information in favour of designs that are vibrant, clear and concise. Think about whether your target actually needs to see or know something or if it will help you make sale. Remember to include important information – such as dates and times if promoting an event and an effective call-to-action that encourages people to act quickly.
Start a Conversation
Use your poster as a conversation-starter that prompts targets into taking action and finding out more about your promotion and/or brand. Always include your business website address and your phone number if that’s how you want to be reached. QR codes create a point of difference and give people another way to continue to learn more about what you’re selling or promoting – and social media icons are also a great idea.
Choose the Right Materials
Think about where you want to display your poster so that you print on the right material to maximise impact and longevity. For outdoor posters, select a UV-resistant stock to print on so that your poster doesn’t fade in the sun, where as a quality paper or card stock works well for indoor posters. If you plan to mount your poster on a display stand, you might even get away with a less hardy (less expensive) paper stock.
Proofread Carefully
Typos and errors in design layout can be costly mistakes that result in having to reprint. So to make a lasting impression with your audience make sure you’re poster is perfect. Play it safe by getting more than one person to proof-read and make sure your poster is checked and double-checked. Remember, you want your poster to be flawless for maximum impact and to get results for your brand.
Kwik Kopy can create a great looking poster that gets your business noticed as well as take care of print and production. Speak to your local large format team today.
Image sources:
http://www.andrewkelsall.com/a-i-d-a-how-10-fantastic-poster-designs-conform-aida/ and http://chrysalis.deepend.com.au/latest-posts/why-the-uniqlo-pinterest-campaign-misses-the-digital-mark
