These days, social media is an essential component of a content marketing strategy for businesses.
Social media campaigns prove to be a great way to get people talking about your business as well as generating visitors to your website.
There’s nothing like checking out some iconic social media campaigns as inspiration for your own compelling strategy to create a memorable and relevant impression with your target audience, as well as position your brand fresh in their mind!
3 Effective Social Media Campaigns
1. Cadbury: Thanks A Million
It may come as no surprise that a well-respected brand such a Cadbury would be leading the way when it comes to social media campaigns. Back in 2012, this campaign was run to celebrate its one millionth Facebook fan. Despite having so many fans, only 16% of their Facebook audience ever saw Cadbury’s Facebook posts. Cadbury implemented this campaign to increase engagement and grow their fan base. The whole campaign revolved around the construction (which was streamed live over 48 hours) of a giant Facebook ‘thumbs-up’ using more than three tonnes chocolate. Cadbury wanted to ‘like’ their fans back. As a result of the campaign, Facebook gained an extra 40,000 fans and engaged over 350,000 people (Source: eConsultancy). Today, the Cadbury Facebook page has 9.2 million fans.
2. Evian: Roller Babies
Here’s a blast from the past that was absolutely huge in 2009 and still offers a fantastic example today. This YouTube video was an enormous hit, featuring giggling babies on roller-skates – breakdancing and back-flipping. With the tagline, let’s observe the effect of Evian on your body; it leads us to believe that, by drinking Evian, we too can hold off Father Time. With 74 million views, The Guinness Book of World Records has confirmed that this video is the most viewed online ad ever. We have no doubt that you will still giggle along with the computer generated toddlers – check them out:
3. Blendtec: Will It Blend?
This is a firm favourite with anyone presenting or teaching social media campaign success. It’s very American – but Blendtec’s “Will It Blend” campaign successfully uses YouTube videos to create huge buzz amongst its target audience. The ‘star’ is an very cool grandfather figure who has a blend off against himself. His straight delivery as he demonstrates this powerful kitchen accessory easily ripping through a multitude of electronic gadgets is compelling viewing. The YouTube videos very smartly direct viewers to the Blendtec Facebook page which today has 156,000 fans. Since November 2006, this YouTube video campaign increased sales by 700% (Source: Forbes) and really is social media campaigning at its best. Check out the Will It Blend iPhone 5C and 5S video below: