The holidays are a great way to connect with your customers – and Easter is no exception. Even if you don’t sell chocolate, you can still incorporate Easter into your marketing campaigns.
A great Easter campaign will increase brand exposure, boost sales and encourage customers to engage with your business in a fun new way.
If you’re not sure where to start then check out our list of ideas to get your creative juices flowing!
4 Creative Easter Marketing Ideas
Mail an Egg
What better way to get people in the door than with an Easter competition direct mail campaign. Send out an egg-shaped die-cut postcard with your branding and a unique competition code. Ask customers to bring the postcard into your store to scan their code to see if they’re a winner.
Sponsor a Local Event
There are often lots of family friendly local events planned over the Easter long weekend. Find an event in your area and see if your business can get involved. Offer to provide the eggs for the kids egg hunt or run the sausage sizzle in exchange for some banner signage at the event.
Let the Adults in on the Fun
Everyone loves an egg-hunt, even the big kids! Organise some fun for your adult customers by hiding branded Easter eggs around your shop or business premises. Hide a coupon code or special offer inside to make it extra fun. If you don’t have a physical store set up, host a virtual egg hunt on your website instead.
Chocolate, Chocolate and more Chocolate!
Sometimes the simplest ideas are the best and when it comes to chocolate – you’ll find that plenty of customers and prospects are fans! Create some branded stickers to wrap around the eggs and then give them away. Put them in POS bags or hand them out at the door, either way it will give your customers an endorphin boost and put a smile on faces too.
If you want to bring your Easter promotion ideas to life – get in touch with your local Kwik Kopy team today to find out just how we can help!