A brand identity defines what your business stands for including your vision, values, goals and personality as well as the emotions you want consumers to experience when they come into contact with your brand.
Whatever the size of your business, a strong brand identity will increase awareness and brand loyalty with your customers and develop your competitive advantage in the marketplace.
The Importance of Your Website in Building a Strong Brand Identity
Your company website is available to customers and prospects 24/7 which means it plays a key role in how people view your business and brand. Creating a strong brand identity is about being emotionally and beneficially relevant to your target market.
Here are 4 tips on how to achieve this through your website.
1. Understand Your Target Market
Pay attention to what visitors do when they land on your site to help you build a picture of what type of consumers will be attracted to your brand. Use Google Analytics to observe the behaviour of your site visitors, identify your main landing pages and where you have the most engaged activity on your site.
2. Deliver a Great User Experience
A user-friendly website will speak volumes about your brand. Ease of navigation is a must, as is paying attention to your site’s loading time. Make it easy for visitors to find what they need and encourage user feedback to help create an approachable identity. Invite site visitors to leave their comments, submit testimonials or send an email.
3. Be Consistent
Consistency is key to developing a strong brand identity. All visuals should comply with your branding to achieve an integrated look and feel between your website and other branded marketing materials. All site copy should have a consistent tone too. Your writing should focus on the benefits of using your products or services, rather than features.
4. Build Credibility
It’s important to be real and establish brand credibility with your customers and prospects. Develop a dialogue with your targets using social media platforms to showcase your brand personality. Demonstrate expertise and customer satisfaction by featuring case studies and testimonials on your site. Consider free webinars and video tutorials as a way of adding value.
For help building a strong brand identity for your business, contact the team at your local Kwik Kopy today.