In a tech-saturated world, you could be forgiven for thinking print advertising was a thing of the past – but nothing could be further from the truth. The fact of the matter is that print advertising is alive and well and can be dollars well spent for your business. Let’s take a look at some of the advantages print advertising has to offer.
3 Benefits of Print Advertising
- Focused Readers
Most people have a few tabs open at the same time when surfing on the web – which can make it a bit tougher to be receptive to advertising. Studies show that your print reader is far more likely to be focused, as rather than multitasking when flicking through a magazine or reading the newspaper – they tend to give the print publication their undivided attention.
- Targeted Ad Placement
Print lets you tailor your advertisements to the budget you have available, with prices varying depending on the size of ad you choose. You can choose the print publication targeted to the audience you want your business and promotion to reach. Newspapers and magazines also include targeted sections so that you can choose to place your ad in the section that will have the most impact. When working with print advertisers, there’s also a good chance you’ll be making your ad placement request directly to a person with influence over layout rather than leaving it up to an algorithm.
- Print Has Clout
Even in today’s busy online world, there is a certain gravitas related to being interviewed for a print publication. There is a tangibility to print that the online world just can’t match, whether your business is being covered for a new story, you have some editorial in your industry publications or you’re placing an advertorial. Of course, if your business appears in print and you share it online through your business Facebook page and other social media accounts then you really get to maximise your exposure.
Print complementing digital
If you really want your business to benefit from the best of both worlds, then it’s a good idea to find a way to pull your print and online efforts in the same direction. Using QR codes and other interactive features in print ads or adding social media page URLs or offering free downloads to encourage online follow-up by your customers and targets are all ways to help bridge the print-web divide and achieve effective results for your business advertising campaigns.
For advice on how to get the most out of print for your business, speak to the team at your Contact your local Kwik Kopy today.