Every small business wants to create blog posts that contain high quality content to engage an audience and build momentum for their brand. So let’s take a look at some of the bad habits you should stay clear of to achieve the desired ‘blog posting’ outcomes for your business.
3 Bad Blogging Habits to Avoid
It’s all about you
A common bad habit that businesses can have is to make their blog posts all about their own products and services. It’s completely understandable, after all you’re excited about your business and you want others to be too. But what customers and prospects are really interested in is information relevant to their needs. So if you take time to understand what you audience wants to know about and focus your attentions on addressing the challenges and problems they may have, then you’ll be on your way to delivering the right information in your blog posts.
Lack of consistency
You need to commit to a regular schedule of posting, particularly if your blog is to be an effective part of your content marketing strategy. This may be easier said than done when resources are limited, but remember that it’s not all about how frequently you blog. Whether you post once a day, once a week or once a month, it’s about setting the expectation with your audience and committing to consistency and quality. Think about the questions and challenges your target audience may have and set up a regular blog posting schedule that delivers reliable, helpful information.
You overcomplicate things
Your audience wants to be able to read things that are easy to digest and no reader is ever going to complain that you made things too simple for them. One tip to ensure your blog posts flow well in terms of writing style and content is to create a content style guide that outlines how you communicate things, your tone of voice and everything from grammar and punctuation through to the industry terms you use. If you make a conscious effort to stay away from the jargon then you will deliver content that your audience can relate to and is keen to read.
For further information on producing blog posts that generate interest and traffic for your business, speak to the team at your local Kwik Kopy today.