Social Media can be a great tool for business development and LinkedIn is no exception. It’s a common misconception that LinkedIn is best used as a recruitment tool, but the truth is that LinkedIn’s professional, business-oriented platform is the ideal place for you to work on your franchise development.
6 Ways to Use LinkedIn to Develop Your Franchise
- Create a Great Profile – A great LinkedIn profile will optimise your overall company profile so take the time to get it right. Each new piece of information you share will be another way you might connect with a future customer. Take a look through other profiles to see what works, and incorporate the best bits into your own profile.
- Scope Out the Competition – Take some time to review the profiles of your competitors to get a clear idea of how they are positioning themselves in the industry and how they are connecting with your audience. Take special note of the content they’re sharing and the information they have on their profile.
- Update Regularly – Think of your LinkedIn profile as an opportunity to showcase everything your business has to offer. Update often with informative content about your brand. Be sure to include any good press you receive. The more great content you share the more relevant your brand will become, both in the eyes of your audience and in the eyes of the search engines.
- Encourage Sharing – Social media is the new word of mouth so be sure to encourage sharing as much as possible. Encourage your employees, friends and customers to share your updates on their personal profiles to maximise your exposure.
- Analyse the Metrics – Track who is viewing your (and your employees) profiles and make time to research those people or companies in depth. Find out who they are and what they do, and reach out via ‘in-mail’ if you believe you have something you can offer them.
- Become a Voice in Your Industry – By participating in LinkedIn “groups” within your industry and offering valuable insight or advice, you can position yourself as an expert in your field. The more you contribute, the more valuable your voice will become and the more people will think of you when they have questions about the industry.
Want more tips for franchise success? Read through our Kwik Kopy Franchise information.