The design decisions you make for your business can have a huge difference on how your target customers perceive your brand. From business card design, brochure printing, flyers, posters, website design and more, here are some of the reasons why good design matters.
6 Reasons Good Graphic Design Is Great For Business
1. Graphic Design Creates A Great First Impression
First impressions count! From your business card, company signage and other marketing collateral right through to your website you want to get your business noticed for all the right reasons. A polished look with compelling images and copy to tell your story is far more likely to engage your targets.
2. Graphic Design Communicates Your Brand The Right Way
When you work so hard to create a quality product or service for your customers, you want to make sure your marketing efforts communicate the right message about your brand. Professional design promotes a professional image which in turn helps attract and retain valued customers.
3. Graphic Design Attracts Customers And Prospects
You want customers to instantly know it’s you when they see your business logo, a promotional flyer, print ad, blog post or web page and that means investing in design. It’s important to brand your company properly so that people understand exactly what you represent and trust the products and services you have to sell.
4. Graphic Design Oozes Professionalism
You want your branding to look the part and great design promotes a professional image by creating visual appeal to grab the attention of your customers and prospects. Communicating the right message in a clear and professional manner attracts target audiences and helps build a loyal customer base.
5. Graphic Design Has Online Appeal
Visitors to your website will spend less than 15 seconds deciding if they want to stick around. Poor navigation, layout, colour use and long load times are all big turn-offs to your customers. A well-designed website that is visually appealing and easy to navigate will engage site visitors and the longer they stay, the more likely they are to make a purchase or enquiry.
6. Graphic Design Ensures Consistency
If your brand is inconsistent then chances are your customers and prospects are not going to remember you. The big plus about using a professional graphic designer is that they will develop a brand style guide to ensure consistency across all your marketing collateral so that your customers instantly recognise you in print and online.
We are living in a world where consumers judge things visually now more than ever before. So it’s worth remembering that good graphic design can help give your business credibility but great graphic design can really help you stand out from the competition.