If your marketing budget is feeling the pinch, then you’ll be pleased to know that there are a number of cost-effective online and offline ways to increase customer loyalty. Let’s take a closer look at how adding a personal touch can increase your customer loyalty and satisfaction.
5 Ways to Help Increase Customer Loyalty
1. Get to Know Your Customers
Take time to speak to your customers and run regular surveys to help you obtain feedback about your products and services. The more you know about your customers the more you’re able to learn about your business and how to offer customers what they like so that they keep coming back time and time again. Adding a live chat widget to your website lets you chat with customers online and instantly gain feedback and address any customer issues and concerns.
2. Provide Great Service
Gaining a reputation for great customer service is going to get you lots of word-of-mouth attention that again can help build a loyal customer base. Look for ways to add ongoing value to your customers, for example, by letting them know when a product they have enquired about or searched for on your website is back in stock.
3. Send Follow-up Emails
Follow-up emails can be as simple as a post-purchase customer email to thank them for choosing your company. To really create value for your business, try to personalise any communication with customers based on the information available to you. Track what people are buying from your business and ask them how they’re enjoying the product and/or make product recommendations based on their purchase history.
4. Celebrate Birthdays and Anniversaries
Birthdays and anniversaries provide the perfect opportunity to connect with your customers and this will be even more well received if you mark the occasion with a gift or incentive. For example, try giving your customers a birthday present in the form of a special offer or discount coupon that helps them remember your company and increase customer loyalty.
5. Send a Postcard
Now you might think that a postcard is behind the times – but think again. Sending a signed card or postcard is both a personal and memorable gesture that will be appreciated by your customers. Digital solutions might be efficient but taking the time out to do this amidst the hectic online world shows that you value your clientele and is a great way to stand out from the crowd.
As you can see, winning loyal customers is not just the result of large marketing budgets. For cost-effective print, design and digital solutions that help build a loyal customer base, speak to your local Kwik Kopy today.